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Practical strategies to improve email deliverability and performance.

Smart campaign architecture, from funnel structure and segmentation to content, design, and measurement. Covers the full lifecycle of email as a strategic marketing tool.

Graphic with an envelope and email icon, bar chart, and various industry icons, featuring the text "Email Marketing Benchmarks by Industry" to showcase key email marketing benchmarks across different industries.

Email Marketing Benchmarks by Industry: What’s “Good” Nowadays

Google searching “good email open rate” will usually get you a mess of answers: 15%, 25%, 40% “if you’re really good.” None of it addresses what you sell, who you email, or how you got those addresses. Benchmarks can be useful, but only when you slice them properly by: Industry Type of email (newsletter vs […]
Darren Blumenfeld   November 25, 2025

Featured Articles

An illustrated envelope character holding a checklist looks confused near a blocked email symbol and a pie chart with a missing section, highlighting concerns about unsubscribe rate.
What Is a Good Unsubscribe Rate (and When To Stop Worrying About It)
Darren Blumenfeld   November 17, 2025
 Illustration of a blue envelope character with sunglasses and a raised arm, representing Email Marketing, above a chart with rising bars and an arrow, next to a red circle labeled "2025".
Email Marketing vs Social Media: What Works Better?
Darren Blumenfeld   September 21, 2025
 laptop computer work man working
Top 30 Email Marketing Blogs
Darren Blumenfeld   August 31, 2025

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