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Practical strategies to improve email deliverability and performance.

Smart campaign architecture, from funnel structure and segmentation to content, design, and measurement. Covers the full lifecycle of email as a strategic marketing tool.

A graphic showing the title "The psychology behind inbox placement" with icons representing familiarity, timing, relevance, and effort around a human head and an inbox with unread emails to highlight key concepts in email deliverability.

The Psychology Behind Inbox Placement

About the Author: Kath Pay is a globally recognised email marketing consultant, strategist, and international keynote speaker with over 25 years of experience. As the Founder and CEO of Holistic Email Marketing, she partners with brands to improve performance through strategy, deliverability, and her pioneering Holistic Testing Methodology. Kath is the author of the best-selling […]
Kath Pay   May 14, 2026

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