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Practical strategies to improve email deliverability and performance.

Smart campaign architecture, from funnel structure and segmentation to content, design, and measurement. Covers the full lifecycle of email as a strategic marketing tool.

An illustration depicts a computer screen with a profile and heart, a robotic hand writing, and envelopes with hearts alongside an ID card. This imagery symbolizes digital communication enhanced by AI email personalization, bridging the gap between marketers and human marketing innovation.

How AI Email Personalization Can Feel More Human Than Most Marketers

The internet is overflowing with content—so much so that 57% of it is now AI-generated or machine-translated, according to a study from Amazon Web Services. AI is learning from itself, creating a cycle where content gets recycled, repackaged, and, in some cases, watered down. But here’s some good news: Not all AI content is bad. […]
Darren Blumenfeld   March 31, 2025

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Illustration of a SaaS Email Marketing icon with arrows directing to "Paid" and "Lead" symbols, accompanied by gear, chart, and user icons. Envelope outlines enhance the background.
SaaS Email Marketing: The Strategies Behind the Success
Darren Blumenfeld   February 21, 2025
 A diagram illustrates mail merge advantages by showing an envelope leading to a gear, then branching to three documents with icons: person, heart, and clock, symbolizing streamlined workflow or communication processes.
Mail Merge Advantages That Go Beyond Just Saving Time
Darren Blumenfeld   February 20, 2025
 Illustration of an open envelope with a 26% symbol, a bar graph, and the formula: Open Rate = Emails Opened / Emails Delivered. A must-see guide for email marketers aiming to optimize their strategies.
The Open Rate Formula: A Guide for Email Marketers
Darren Blumenfeld   February 4, 2025

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