Best Email Headers: 7 Examples To Use in Your Next Campaign
An overlooked yet important part of the email marketing campaign strategy is the email header – a code…
More from Marketing Strategy
Smart campaign architecture, from funnel structure and segmentation to content, design, and measurement. Covers the full lifecycle of email as a strategic marketing tool.
The Role of Message Transfer Agent: SMTP in Email Marketing
Sending an email is like a relay race. Your email is the baton, while the SMTP servers are…
Personalized Cold Email – A List of Best Practices That Work in 2024
Personalized cold emails have emerged as a game-changer in 2024 and in the ever-evolving landscape of cold outreach.…
Email Graphic Design: The Latest Trends [2024]
So, you’re an email marketer, and you want to capture your readers’ attention from the get-go and keep…
Interactive Emails: How They Provide a Rich Inbox Experience
The days of generic email blasts are gone. Nowadays, our target audience expects more when they receive an…
ROI of Email Marketing: The Impressive Statistics That Back It Up
As to getting the best bang for your buck, the ROI of email marketing absolutely delivers. In fact,…
B2C Email Marketing
In today’s digital age, business-to-consumer or B2C email marketing is crucial for businesses to connect with customers. In…
Email Marketing vs. Direct Mail
In today’s marketing world, the competition between email marketing vs. direct mail marketing sparks a vital question for…
Gmail Primary Inbox – How to Make Sure Your Emails are Seen by Your Prospects
Email prospecting is where you identify, research, and qualify potential customers for c, and in emails. It is…
The Ultimate Guide to Effective B2B Email Marketing
Ready to master your B2B email marketing efforts? Check out this ultimate guide to effective B2B email marketing!