The Open Rate Formula: A Guide for Email Marketers
Open rates might sound like just another metric, but they’re the core of your email marketing campaigns. When…
More from Marketing Strategy
Smart campaign architecture, from funnel structure and segmentation to content, design, and measurement. Covers the full lifecycle of email as a strategic marketing tool.
Is Email Marketing Still Effective in 2025?
In the face of social media and other online channels that are quickly rising, you may be worried…
Email Marketing Advantages and Disadvantages
Email marketing boosts sales by reaching a broad audience but can also annoy recipients with excessive messages. In…
Best Email Headers: 7 Examples To Use in Your Next Campaign
An overlooked yet important part of the email marketing campaign strategy is the email header – a code…
The Role of Message Transfer Agent: SMTP in Email Marketing
Sending an email is like a relay race. Your email is the baton, while the SMTP servers are…
Personalized Cold Email – A List of Best Practices That Work in 2024
Personalized cold emails have emerged as a game-changer in 2024 and in the ever-evolving landscape of cold outreach.…
Interactive Emails: How They Provide a Rich Inbox Experience
The days of generic email blasts are gone. Nowadays, our target audience expects more when they receive an…
ROI of Email Marketing: The Impressive Statistics That Back It Up
As to getting the best bang for your buck, the ROI of email marketing absolutely delivers. In fact,…
B2C Email Marketing
In today’s digital age, business-to-consumer or B2C email marketing is crucial for businesses to connect with customers. In…
Email Marketing vs. Direct Mail
In today’s marketing world, the competition between email marketing vs. direct mail marketing sparks a vital question for…