What Is a Good Unsubscribe Rate (and When To Stop Worrying About It)
Nobody likes seeing people leave, especially when they leave your email list. That little number, your unsubscribe rate,…
More from Marketing Strategy
Smart campaign architecture, from funnel structure and segmentation to content, design, and measurement. Covers the full lifecycle of email as a strategic marketing tool.
Email Marketing vs Social Media: What Works Better?
About the author: Darren Blumenfeld is the CEO and Founder of InboxAlly, an email deliverability platform trusted by…
Top 30 Email Marketing Blogs
When the Internet was new and the World Wide Web was still in its infancy, everyone loved email.…
15 Email Marketing Best Practices
Your inbox is under siege. Between stricter privacy rules, smarter spam filters, and overflowing promotions tabs, even the…
The Ultimate Guide to Black Friday Email Deliverability: Why September Is Your Make-or-Break Month
For email marketers, Black Friday doesn’t start in November. It starts in September. By the time the holiday…
What Is an Email Blast in Email Marketing?
Everyone hates the term “email blast.” It sounds lazy and almost like you’re just carpet-bombing your entire email…
Top Email Marketing Books to Improve Your Campaigns
This list was compiled and reviewed by InboxAlly’s internal marketing team, drawing on years of experience helping brands…
How AI Email Personalization Can Feel More Human Than Most Marketers
The internet is overflowing with content—so much so that 57% of it is now AI-generated or machine-translated, according…
SaaS Email Marketing: The Strategies Behind the Success
Email marketing remains a powerful channel that SaaS companies can’t afford to ignore. Why? It’s one of the…
Mail Merge Advantages That Go Beyond Just Saving Time
Mass emails don’t have to feel like they were spat out by a machine. Mail merge makes sure…