How Surveylab Recovered Their Google Reputation with InboxAlly

High-Volume Emailing · Google Postmaster

Surveylab, a high-volume email sender and provider of online survey solutions, experienced a major drop in Google domain and IP reputation—threatening their email deliverability, online visibility, and customer engagement. In this case study, we explore how the Surveylab team used InboxAlly to repair their sender reputation and restore their standing with Google.

Background

Surveylab enables businesses to collect valuable human perspectives at scale through online surveys. Their platform depends on reliable email performance to reach participants and deliver insights. When their sender reputation deteriorated in Google Postmaster Tools, it posed a significant threat to their growth and credibility.

The Challenge

• IP and domain reputation fell sharply according to Google Postmaster Tools
• Online visibility and email performance dropped during peak sending periods
• No proactive mechanism in place to monitor or recover reputation across domains

“Our IP address and domain name were on the line—they had taken a nosedive. That’s when we came across InboxAlly. In no time, both our IP and domain reputation shot up to excellent status. The product is downright incredible.” — Dan Wardle, CEO, Surveylab

The InboxAlly Solution

To address these challenges, Surveylab onboarded InboxAlly and activated its reputation repair engine. They used the platform to restore trust with Google’s Postmaster system through structured seed engagement and ongoing inbox interaction.

• Seed-based simulation of trusted email behavior across affected IPs and domains
• Reputation monitoring and diagnostics via InboxAlly’s dashboard
• Daily engagement to rebuild sender credibility with mailbox providers

Strategy Highlights:

• Domain and IP mapping onto InboxAlly’s real seed accounts
• Behavioral signal repair aligned with Google reputation signals
• Round-the-clock tracking of progress via Postmaster Tools

The Results

“With InboxAlly’s help, we started a new chapter with renewed momentum and confidence.” — Dan Wardle, CEO, Surveylab

Long-Term Value and Partnership

Surveylab now integrates InboxAlly into their email program as a permanent safeguard. It allows the team to detect early signs of reputation decline and maintain sending continuity—even during high-volume campaigns.

Conclusion

Surveylab’s case highlights the critical link between sender reputation and business success. With InboxAlly, they:

• Recovered domain and IP trust across Google Postmaster
• Stabilized high-volume deliverability during a reputation crisis
• Gained real-time visibility into inbox placement and sender health

This case exemplifies how InboxAlly helps protect mission-critical email operations by restoring sender reputation fast and effectively.

Recommendations for Brands

If your business relies on email at scale, consider these actions:

• Use InboxAlly to monitor domain and IP reputation continuously
• Trigger warm-up activity before major sends or reputation-sensitive campaigns
• Automate reputation repair instead of reacting after performance drops
• Treat Google Postmaster feedback as a core KPI for your email program