How an Email Marketing Specialist Improved Open Rates and Slashed Spam with InboxAlly

Email List Owner · Multi-Client Campaigns

Dara Sklar is a certified master marketer and email marketing specialist who supports large-scale campaign execution for Canadian realtors and other business owners. With limited warm-up windows and challenging sender setups, Dara turned to InboxAlly to solve spam folder issues and boost open rates across hundreds of email addresses.

Background

Dara manages mass email campaigns for clients in real estate and retail, often sending on behalf of hundreds of authenticated addresses. Each campaign requires verified sender identity (SPF, DKIM, and domain/IP control), but most come with little to no lead time for proper warm-up. This left her clients facing high spam rates and poor inbox visibility at launch.

The Challenge

• Inadequate lead time for warming up new sending identities
• High spam rates and low open rates across many client accounts
• Heavy manual coordination required for mass campaign delivery

“I’m thrilled with the results achieved using InboxAlly—it has truly been a lifesaver in helping my clients increase open rates while dramatically reducing spam.” — Dara Sklar, Email Marketing Specialist

The InboxAlly Solution

Dara deployed InboxAlly across multiple sending domains, combining automation with proven warm-up sequences to prepare accounts before critical sends:

• Initiated seed engagement activity 10 days prior to major launches
• Began with 100 seed sends per day, ramping up to 800+
• Used consistent engagement patterns to reduce spam triggers and rebuild trust

Strategy Highlights:

• Automated warm-up workflows across dozens of addresses
• Reputation repair for high-risk client domains
• Improved deliverability confidence before large-scale sends

The Results

“InboxAlly is an extraordinary tool, and I wholeheartedly intend to continue reaping its benefits.” — Dara Sklar

Long-Term Value and Partnership

Dara now integrates InboxAlly into every client onboarding and campaign prep cycle. With consistent results across industries and domains, it has become an indispensable tool in her deliverability toolkit—especially for accounts with aggressive launch timelines.

Conclusion

This case demonstrates the power of InboxAlly for list owners managing complex send infrastructures. By automating warm-up activity and repairing reputation in real time, Dara helped her clients:

• Increase open rates by 3x
• Reduce spam rates from 50% to as low as 2%
• Gain confidence in their ability to scale outreach

Recommendations for Email List Owners

If you’re responsible for multi-client sending or high-volume lists, consider these tactics:

• Use InboxAlly for any domain or IP with uncertain reputation
• Ramp warm-up gradually over 7–10 days for large campaigns
• Use InboxAlly data to confirm deliverability gains before sending to customers
• Embed warm-up steps into your client onboarding checklist