How a Deliverability Expert Helped a Mental Health Brand Achieve 90% Inbox Placement with InboxAlly

Health & Wellness · ActiveCampaign

As a mental health brand focused on educational outreach, Heal Your Nervous System depends on high deliverability to engage its growing subscriber base. When a sharp decline in inbox placement and open rates threatened a major campaign, email deliverability expert Fabricio Y. Fujikawa turned to InboxAlly to restore performance and rebuild trust with mailbox providers.

Background

Dr. Linnea Passaler, founder of Heal Your Nervous System, has built a successful opt-in email list through years of consistent education and trust-building. Her emails support thousands of individuals navigating mental and emotional health challenges. But in early 2022, a critical deliverability issue emerged.

The Challenge

• Open rates dropped from 30% to under 10% in a matter of weeks
• Internal diagnostics revealed degraded inbox placement as the root cause
• Campaign performance became unpredictable, threatening future program launches

“It felt impossible for the regular entrepreneur who’s not a professional email guru to crack the code of open rates… Now I feel confident building my list, knowing I can reach and nurture my audience.” — Dr. Linnea Passaler, Founder

The InboxAlly Solution

To reverse the trend, deliverability expert Fabricio Y. Fujikawa deployed InboxAlly and implemented an optimization strategy using:

• Daily engagement sequences targeting InboxAlly’s seed email network
• Custom domain matching to align seed placement with subscriber distribution
• Inbox behavior training across ActiveCampaign automations to influence MBPs

Strategy Highlights:

• Implemented inbox engagement automation prior to major launches
• Used historical seed data to rebuild IP and domain reputation gradually
• Restored trust with Gmail and other MBPs through consistent warm-up activity

The Results

“InboxAlly changed the trajectory of our launch. It helped us recover from a near collapse in open rates—and gave us the confidence to scale again.” — Fabricio Y. Fujikawa

Long-Term Value and Partnership

Dr. Linnea now integrates InboxAlly into her marketing prep cycles—especially when preparing for enrollment campaigns or program launches. The system has become a trusted part of the email stack, ensuring that list growth is matched with sustainable inbox placement.

Conclusion

This case underscores the importance of not just content—but inbox trust. With InboxAlly and expert guidance, Heal Your Nervous System:

• Restored inbox placement from under 50% to over 90%
• Tripled open rates, reaching up to 84%
• Achieved a 216% increase in program enrollment within 10 days

Recommendations for Experts & Educators

If you manage a high-volume educational or wellness list, consider these steps:

• Use InboxAlly engagement sequences during every pre-launch warm-up
• Map seed domain distribution to match your subscriber makeup
• Treat inbox placement as critical infrastructure—not an afterthought
• Benchmark MBP-level reputation with tools like Postmaster Tools and InboxAlly insights