How AI Email Personalization Can Feel More Human Than Most Marketers
The internet is overflowing with content—so much so that 57% of it is now AI-generated or machine-translated, according…
More from Marketing Strategy
Smart campaign architecture, from funnel structure and segmentation to content, design, and measurement. Covers the full lifecycle of email as a strategic marketing tool.
SaaS Email Marketing: The Strategies Behind the Success
Email marketing remains a powerful channel that SaaS companies can’t afford to ignore. Why? It’s one of the…
Mail Merge Advantages That Go Beyond Just Saving Time
Mass emails don’t have to feel like they were spat out by a machine. Mail merge makes sure…
The Open Rate Formula: A Guide for Email Marketers
Open rates might sound like just another metric, but they’re the core of your email marketing campaigns. When…
Is Email Marketing Still Effective in 2025?
In the face of social media and other online channels that are quickly rising, you may be worried…
Email Marketing Advantages and Disadvantages
Email marketing boosts sales by reaching a broad audience but can also annoy recipients with excessive messages. In…
Best Email Headers: 7 Examples To Use in Your Next Campaign
An overlooked yet important part of the email marketing campaign strategy is the email header – a code…
The Role of Message Transfer Agent: SMTP in Email Marketing
Sending an email is like a relay race. Your email is the baton, while the SMTP servers are…
Personalized Cold Email – A List of Best Practices That Work in 2024
Personalized cold emails have emerged as a game-changer in 2024 and in the ever-evolving landscape of cold outreach.…
Interactive Emails: How They Provide a Rich Inbox Experience
The days of generic email blasts are gone. Nowadays, our target audience expects more when they receive an…