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Practical strategies to improve email deliverability and performance.

Fresh thinking, informed perspectives, and strategic takeaways from across the email ecosystem. Insight into ideas that challenge assumptions and sharpen your approach.

A promotional graphic for InboxAlly highlights the Pre-Send Email Marketing Checklist, featuring a photo of Jeanne Jennings and a sample checklist document packed with campaign tips.

Pre-Send Email Marketing Checklist: 15 Things to Do Before You Hit “Send”

About the Author: Jeanne Jennings is a veteran email marketing consultant and strategist with over 20 years of experience. Through her boutique firm Email Optimization Shop, she partners with medium‑to‑enterprise teams in fractional and project roles to audit program performance, design optimization roadmaps, and embed best practices. Because “Oops, that call-to-action link didn’t work” is […]
Jeanne Jennings   October 14, 2025

Featured Articles

Illustration of an open mailbox with paper planes flying around, an envelope icon, an alert symbol, and a bar chart in the background, highlighting email problems like not receiving emails in Apple Mail.
Apple Mail Not Receiving Emails? Here’s What’s Going On
Shubhneet Goel   October 14, 2025
 Illustration showing an email on a computer, a server, a gear, a cloud with the Apple logo, and a key, labeled "IMAP," representing Apple’s Email System and iCloud IMAP Settings for email synchronization technology.
iCloud IMAP Settings: The Backbone of Apple’s Email System
Shubhneet Goel   October 13, 2025
 Illustration of a person looking at a screen displaying "Google Postmaster Tools" with check and cross marks, plus an exclamation point alert symbol, highlighting an Update September 2025 notification.
Google Postmaster Tools Update September 2025: Here’s What Changed
Shubhneet Goel   October 13, 2025

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