What Is a Good Unsubscribe Rate (and When To Stop Worrying About It)
Nobody likes seeing people leave, especially when they leave your email list. That little number, your unsubscribe rate,…
Insight ⌄ Practical strategies to improve email deliverability and performance.
Fresh thinking, informed perspectives, and strategic takeaways from across the email ecosystem. Insight into ideas that challenge assumptions and sharpen your approach.
Latest articles
Why AI-written content struggles in the inbox – and how to fix it
About the Author: Jeanne Jennings is a veteran email marketing consultant and strategist with over 20 years of…
How to See If Someone Read Your Email – Tools, Tips & Privacy
Have you ever sent an important email and then found yourself anxiously waiting, wondering if the other person…
Why do you get the “Authentication Failed Apple Mail” error
This is one of the most unhelpful lines in Apple Mail you can get, and it happens when…
Apple Mail Not Sending Emails? It’s Not Your Fault
Have you ever sent an email via Apple Mail and watched absolutely nothing happen? If you have, then…
Incoming Mail Server Host Name: How It Works & Why You Need It
Every email account relies on a foundation you usually never think about: the incoming mail server hostname. When…
What Does Outbox Mean in Email?
Have you ever sent an email and noticed it didn’t show up in your sent folder right away?…
Apple Mail Spam Filter: Why It Gets It Wrong
Apple Mail’s spam filter does its job… maybe a little too well. It blocks the junk, sure, but…
How to Add ProtonMail to Apple Mail
Privacy is important when sending emails. But what if you want privacy with the clean look of Apple’s…
Pre-Send Email Marketing Checklist: 15 Things to Do Before You Hit “Send”
About the Author: Jeanne Jennings is a veteran email marketing consultant and strategist with over 20 years of…