What Is a Disposable Email Address?
If you’ve ever signed up for a free trial, grabbed the download, and thought, “I’m never touching this…
More from Insight
Fresh thinking, informed perspectives, and strategic takeaways from across the email ecosystem. Insight into ideas that challenge assumptions and sharpen your approach.
What Is a Catch-All Email Address and How to Handle It Smartly
Catch-alls are everywhere in B2B. You’re probably sending to them already, and you might not even realise it.…
Order Confirmation Email Spam: How to Not Get Tricked
Order confirmation emails should be routine. You buy something, and within seconds, a receipt lands in your inbox.…
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As an email marketer or a small business owner, Gmail is probably one of your most commonly used…
How Competitive Email Marketing Analysis Powers Success
You might have noticed that your competitors’ emails are full of valuable clues. What’s working for the audience?…
What is a Secure Email? The Key To Safe Communication
Email is the thread that holds modern communication together, whether it’s managing business deals or catching up with…
Click Rate vs Click-Through Rate: Which Metric Matters More?
Not all clicks are created equal. In email marketing, two important metrics—click rate (CR) and click-through rate (CTR)—serve…
Decoding Email Engagement Metrics for Better Campaign Performance
Email marketing can feel like guesswork if you’re not paying attention to the right numbers. You send a…
How Many Marketing Emails Is Too Many?
In 2025, email marketing isn’t just alive—it’s thriving. With email volume up by nearly 25% since 2018, it’s…