How to Build a Better Email Marketing Funnel
If you’ve ever built an email funnel and felt like it didn’t quite work the way it should,…
Sin categoría ⌄ Practical strategies to improve email deliverability and performance.
Latest articles
What Is a Disposable Email Address?
If you’ve ever signed up for a free trial, grabbed the download, and thought, “I’m never touching this…
What Is a Catch-All Email Address and How to Handle It Smartly
Catch-alls are everywhere in B2B. You’re probably sending to them already, and you might not even realise it.…
Order Confirmation Email Spam: How to Not Get Tricked
Order confirmation emails should be routine. You buy something, and within seconds, a receipt lands in your inbox.…
The Psychology of Sender Reputation: How to Build Trust in a Crowded Inbox
The average mailbox in 2024 is like a city at rush hour—a constant stream of messages pouring in…
Understanding Gmail’s Recipient and Sending Limits: A Complete Guide
As an email marketer or a small business owner, Gmail is probably one of your most commonly used…
How Competitive Email Marketing Analysis Powers Success
You might have noticed that your competitors’ emails are full of valuable clues. What’s working for the audience?…
What is a Secure Email? The Key To Safe Communication
Email is the thread that holds modern communication together, whether it’s managing business deals or catching up with…
The Email Marketing Customer Journey: Building Real Connections
What’s the first thing that comes to mind when you think about email marketing? Open rates? Click-through rates?…
Click Rate vs Click-Through Rate: Which Metric Matters More?
Not all clicks are created equal. In email marketing, two important metrics—click rate (CR) and click-through rate (CTR)—serve…