Feeling overwhelmed by email marketing is a sentiment that business owners deal with when planning for their campaigns. Finding the best email deliverability tools can also be stressful, so we gathered them for you to improve your email deliverability.
Not only do they have to achieve relevance and determine the right sending frequency, but they also have to cut through all the noise to reach their customers. After all, there’s no question that consumers get a lot of emails every day.
Still, email remains the best channel to reach your audience and grow your business. Additionally, you can use email marketing software to overcome those challenges.
But before going through each of these tools, let us first know what email deliverability is to help you better appreciate why these tools are necessary in the first place. Let’s jump right in.
What Is Email Deliverability?
Email deliverability is not the same as email delivery. Your email delivery tells you if the recipient’s server rejected or received your emails. On the other hand, email deliverability tells you if the email lands in your subscriber’s inbox or the spam folder.
In other words, your campaign can have good email delivery but still suffer poor deliverability. This can happen if your emails land in the spam folder.
15 Best Email Deliverability Tools
1. InboxAlly – The Ultimate Email Deliverability Tool
InboxAlly has proven to be one of the market’s most advanced email marketing tools. It has been preferred by mailing list owners, email service providers, agencies, and deliverability experts,
How this tool can help marketers run successful email marketing campaigns
InboxAlly has earned its reputation for helping email marketers land their campaigns in the primary inbox from the start. It does this by ramping up gradually with high open and response rates, showcasing to inbox providers that their recipients are interested in what they have to say.
Of course, that’s not the only reason that InboxAlly is the best possible email delivery option. It has plenty of features that do more than keep you out of the spam folders.
InboxAlly features overview
- Repair or increase deliverability on any domain or IP on any platform
- Set your preferred sending schedule
- Tracks the progress of your campaigns on a dashboard
- With Broadcast Auto Detect feature that senses your sending
- Domain or IP warm-up
- Multiple sender profiles to accommodate all IPs or domains
- Set your sending schedule
- Emails are opened in different US locations from machines with different IPs and more!
Try InboxAlly today for free – no credit card required.
2. MailTester – Email Verification Tool
MailTester is a good email verification tool that verifies emails from different databases with 99% accuracy. It can identify bounced and duplicate email addresses, syntax, domains, and high-risk keywords and remove spam traps.
You just have to send an email to the email address generated by the tool. Then, MailTester will provide an insightful report. The report is insightful as it shows if you have broken links, email your email account was authenticated, and an assessment of your sending IP, content, and mail server.
MailTester provides a score (1-10) considering the abovementioned factors. The higher the score, the higher the chance of your email landing in your recipient’s inbox. You can even analyze up to three messages daily for free using this email checker tool.
And another favorite among MailTester users is that the platform enables them to boost their email marketing ROI, improve deliverability, and eliminate invalid email addresses in the list.
3. GlockApps – Inbox Placement Testing Tool
GlockApps is an effective tool that allows you to run inbox placement tests. It does this by sending a campaign to a seed list and identifying any problems in your domain reputation, content, or email platform setup.
Inbox placement testing is essential for the success of an email campaign. For instance, if you already know where your emails are landing with several email providers, you can better prepare for any potential issues in your email platform, IP or domain reputation, and content.
Another exciting feature of GlockApps is the Blacklist Monitor. It allows you to monitor your sending IP and domain against over 50 industry blacklists.
Like Mailtester, you just have to send a copy of your email content to the address on its GlockApps website or platform. Then, you will receive a detailed report.
4. Mailtrap – Email Testing Tool
Mailtrap is an email testing tool that checks your email’s subject line, links, header, and more. They will send all this information to you in an in-depth report.
Moreover, Mailtrap is one of the best email marketing platforms today because it lets you share your email testing space with your team and view real-time results. Doing so makes it easier for your group to determine and address issues impacting your deliverability.
You can also use this platform to check CSS and HTML support for well-known email clients like Outlook, Apple Mail, and Gmail. Furthermore, you can use the tool to view a list of unsupported email elements, fix them, and then test your campaign again so spam filters won’t block it.
Additionally, you can optimize your campaigns for specific email clients or gadgets, including tablets, mobile phones, and tablets. If you’re a new user, you can use Mailtrap’s free version. You may also use multiple premium subscriptions for businesses, teams, freelancers, and more.
5. Unspam – Email Spam Checker
Next on our list is Unspam. An email spam checker renders a comprehensive email deliverability report after checking your IP blacklists, HTML best practices, subject lines, broken links, and more.
Unspam is easy to use. You just have to send your email to the testing address it prepares. It also has a free version that allows you to test up to ten emails monthly. If you go for the premium version, the rate starts at $14 monthly.
Furthermore, this tool’s eye-tracking prediction map is a feature worth trying. It helps you know the least and most interesting parts of your designs, letting you know the cluttered areas in your email.
6. ActiveCampaign – Email Automation Software
ActiveCampaign is another good email marketing software. It has over 130,000 customers and has earned its reputation for being among the top marketing automation software. It is beneficial for B2B, B2C, and e-commerce platforms worldwide.
Aside from autoresponders, you can automate your contact management, list, and deals should you use its CRM software. The sales pipeline (Deals System) allows you to add notes to contacts, send direct messages to them, set up appointments, and much more.
With predicting tools and machine learning in its arsenal, ActiveCampaign is truly an advanced email automation software with the potential to deliver a high ROI.
Read also: What is the ROI of Marketing and 7 Ways on How to Boost it
You will access 500+ pre-built email automation that combines CRM, marketing automation, and email marketing for powerful personalization and segmentation across email, messaging, social, chat, and text.
ActiveCampaigns pricing starts at $9 per month (Lite) to $229 per month (Enterprise), paid yearly.
7. Sendinblue -SaaS Solution
Sendinblue offers almost everything you need in an email marketing tool. It has an excellent email design tool, advanced features like A/B testing your campaigns, reports, and good contact management.
All Sendinblue tools can help you easily convert leads into customers, especially the landing page builder, email editor, and signup form options. Its drag-and-drop editor is meant for marketers to help them easily design emails.
Plus, if you want to speed things up, there’s a template library split into different categories. All email designs there look professional, making them an excellent base to customize further.
Lastly, Sendinblue has social media marketing capabilities. This new addition has an excellent module for designing Facebook ads. As for pricing, this platform charges per email sent and is not based on your contact list size.
8. BenchmarkEmail
Benchmark may not be as good as the other email deliverability tools mentioned earlier, but it does the job. It can help you design polished emails without hiring an email designer.
Powered by AI tools, landing pages, marketing automation, and more, this email marketing platform can help you confidently send email campaigns. Even their custom templates are beautifully designed to ensure a good user experience, which makes a difference when making the right impression on your list.
Benchmark’s key features include visual email building, surveys and polls, reporting, 1,500+ integrations, A/B testing, and sign-up forms.
9. Constant Contact – Digital Marketing Platform
Constant Contact is an email marketing solution with new integrations for social media marketing and e-commerce.
You’ll find a good combination of starter features in Constant Contact, a generous one-month free trial, and a wide range of third-party integrations.
But while the tool is easy to integrate with other web services, its features best fit small businesses.
Nevertheless, one cannot deny that this digital marketing platform is popular. Its Website Builder Only pricing option is even most preferred. It is suited for anyone looking to build a landing page or a website, as Constant Contact provides free hosting for the pricing plan.
10. EmailOctopus – Email Marketing Tool
EmailOctopus is an email marketing tool that nailed the balance of good email marketing features and affordability.
It has a pre-designed template that allows you to customize your email via email editor or design one from scratch. You moreover keep track of your open, bounce, and click rates with campaign reporting. Through it, you’ll know what’s working or see more detail about the historical activity of your contacts.
EmailOctopus can be integrated with other apps, like Squarespace, Shopify, and Gravity Forms, to import new subscribers into the platform.
11. MailerLite – Email Marketing Software
MailerLite is new in email marketing, and such youthfulness is visible throughout its tool’s features, support, and design. It’s the clean, simple, and modern kind of youthfulness in software.
This email marketing software collects subscribers, automates workflows, strengthens customer relationships, and monetizes your audience. MailerLite integrates with marketing tools and eCommerce platforms you may already be using.
Some key features of this software are a landing page, website builders for accessible web asset build, embedded forms and pop-ups to bring in more leads, and personalized campaigns using its advanced targeting features.
12. Omnisend – E-commerce Marketing Automation Tool
Omnisend is a strong competitor to other email deliverability tools. One of its best features is the campaign booster, which automatically resends campaigns to subscribers who have not opened the message.
When creating email campaigns and automating workflows, it has a library of templates that make it easy to build professional emails without coding. You can easily customize them to add products and dynamic discount codes, fit your brand, and save for future campaigns.
Overall, this all-in-one email marketing automation tool for eCommerce brands boosts sales and expands your newsletters with segmentation, automated emails, and SMS.
13. QuickMail – Cold Email Software
QuickMail is a cold email software that lets you start scaling your outreach campaign, personalize emails at scales, and improve your deliverability.
It can automatically warm your inbox, provide you with reports on where your emails land, and offer much more than deliverability tools. Moreover, this tool helps you build an email marketing strategy to reach out to prospects and foster relationships with customers.
A downside, however, is that the reports are not as detailed as other email deliverability tools listed here. But overall, its features are promising.
14. SendForensics
SendForensics is one of the best email deliverability testing tools for email marketers and agencies. It measures the components of your campaign’s content to pre-measure its success.
It also manages your sender reputation, monitors DMARC, and tests inbox placement. In the Reputation Dashboard, you can instantly detect changes to reputation metrics and monitor bounces, opens, unsubscribes, and click rates with over 20 ESP integrations.
15. SendPulse – Multi-Channel Marketing Automation Platform
SendPulse is a multi-channel marketing platform that lets you send SMS and email campaigns, create landing pages, and work with clients using chatbots for Facebook Messenger, Instagram, WhatsApp, and Telegram.
It promises unlimited email sends, detailed reports, and 24/7 live support. Other key features of this tool include trigger emails, form builder, drag and drop editor, built-in CRM, and web push notifications.
The Takeaway
These top email deliverability tools offer immense value for your campaign and business. They help you create personalized and targeted messages, improve response rates, build meaningful customer relationships, re-engage inactive subscribers, and more.
So, choose one among these tools that suit your business needs, offer a generous plan, create high-performing campaigns, and drive better results for your campaigns.
Find out how InboxAlly can get you where you want to go with your email marketing campaign goals faster. Book a live demo today.
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