Residential cleaning services are a $1.2 billion industry, which grows on an average of 6.6% yearly. On the other hand, commercial cleaning services are worth almost $90 billion. [1]

Cleaning services are a highly competitive industry. Success in this endeavor also hinges on the owners knowing how to use proper marketing strategies to market their cleaning services effectively. One of the most effective marketing platforms to rely on is email.

In fact, email is even 40 times more effective than social media in marketing. In addition, a survey showed that 91% of people access their email at least once daily. These statistics leave no room for doubt about the potential of email marketing.

So, we will walk you through some of the most unique and effective email templates you can use to set you up for success in the industry. Keep reading until the end to learn some tricks to write cold emails that get results.

What is an Email Template?

An email template is a ready-made email or design to use as a starting point in email marketing. It already contains the text, pictures, and layout that you can alter to fit your needs.

This template makes writing emails easier, saving you time to focus on more important work, especially for your cleaning services.

Cold Email vs. Spam

Cold email outreach is not similar to unsolicited emails or spam. A cold email contains contact information and is personalized.

Meanwhile, spam emails aim only to push a sale with a purely commercial motive. They are also almost often disliked by and quite annoying to the recipients that spam filters filter out such emails.

Importance of Cold Email Templates for Cleaning Services

Cold Email Template for Cleaning ServiceCourtesy: Canva/Getty Images

The most significant effect of using cold email templates for cleaning services is they save you time. As a result, sales reps will have more time to focus on nurturing leads, lead generation, and following up because they spend less time drafting personalized emails.

The other benefits include the following:

  • Keeps outreach consistent
  • Offers easy-to-scale effective strategies
  • Cost-effective
  • Builds trust and generates ROI

Related: How Long Should a Cold Email Be?

7 Unique and Effective Email Templates for a Professional Cleaning Service in 2023

a team of people doing cleaning servicesCourtesy: Canva/Getty Images

Below, you’ll find strong cold email templates that you can use for your residential or commercial cleaning company:

Template 1: The Introduction Email

Subject: Introducing Top-Notch Cleaning Services – Creating Immaculate Spaces

Dear [Client’s Name],

I hope this email finds you well. My name is [Your Name], and I am reaching out to introduce our exceptional cleaning services that can transform spaces into spotless havens.

At [Company Name], we have provided top-notch cleaning solutions for residential and commercial premises since [year]. Our dedicated team of skilled professionals is committed to delivering exceptional service quality and attention to detail.

We would be delighted to discuss your specific cleaning requirements and provide you with a tailored solution that perfectly suits your needs.

Attached below is our company brochure for further information about our services and pricing options. We also believe in transparency and fair pricing and are confident that our rates will fit within your budget while providing exceptional value.

Looking forward to the opportunity of serving you.

Warm regards,

[Your Name]

[Your Position]

[Company Name]

[Phone Number]

[Email Address]

Why It Works:

This email template introduces yourself and your cleaning services to the prospect. It is also brief and contains all the details for the recipient to get in touch with you.

It likewise creates a great first impression and showcases expertise and knowledge in the cleaning industry you’re promoting.

Template 2: The Helpful Approach

Subject: A Proven Idea to Enhance Results – Let’s Connect!

Dear [Recipient’s Name],

I hope this email finds you well. I am reaching out to share an innovative idea that has significantly boosted our results in the professional cleaning industry. Based on your expertise and the exceptional work done by [Recipient’s Company], I believe this idea has the potential to make a positive impact on your business as well.

Given your commitment to delivering exceptional [Recipient’s work/service] services, I am confident that this idea will resonate with you.

When can we have a call so that I can explain? I will ensure to accommodate your schedule accordingly.

Best regards,

[Your Name]

[Your Position]

[Your Company Name]

[Your Contact Information]

Why It Works:

This template works because it’s short and straight to the point. Moreover, it’s written in a respectful manner. More specifically, you simply ask the recipient if you can help instead of forcing your agenda into their throat.

Another important reason why it works is you are trying to help. You provide value, and it ends with an excellent call to action. It will also improve your response rate because you put a question in the end.

Template 3: The Customer Success Stories

Courtesy: Canva/Getty Images

Subject Line: A Success Story from a Satisfied Customer of [Company Name] Cleaning Services

Dear [Customer],

We wanted to share a wonderful success story from one of our satisfied customers, [Customer Name]. Their experience with our cleaning services has been exceptional, and we thought it would inspire you too.

“[Customer Name]” said, “[Insert testimonial or success story here].”

We take immense pride in delivering outstanding cleaning services to our valued customers and strive to exceed expectations. If you have any questions or would like to schedule an appointment, please feel free to contact us.

Thank you for considering our cleaning services, and we look forward to serving you.

Best regards,

[Your Name]

[Company Name]

[Contact Information]

Why It Works:

This template supercharges the sales and conversions of your professional cleaning company. It also delivers a personal story in a personal way that can lead to meaningful conversations with potential customers.

Success stories also showcase customer experience, and this creates an idea for the prospect of what they can expect from your service.

Related: Cold Email Template for SEO Services – 7 Unique and Effective Email Templates

Template 4: The Result-Oriented

Subject: Transforming Your Space with Our Exceptional Cleaning Services

Dear [Recipient’s Name],

Are you interested in [Result/services you provide]?

Companies like [your clients] do just that by using [your product or services]. With [X years/months] of experience in the industry, we have developed a profound understanding of our valued clients’ diverse needs and expectations.

Remember, a clean space not only promotes a healthier and more productive environment but also leaves a lasting impression on anyone who walks through your doors. So, let us handle the cleaning so you can focus on what you do best.

We look forward to serving you and exceeding your expectations.

Best regards,

[Your Name]

[Company Name]

Why It Works:

Applying this template in your cold emails gets you through your potential lead. It’s also a tried and tested formula, after all. With many cold email examples that work you see online, it often follows the AIDA formula – Awareness, Interest, Desire, Action, and Observe.

Template 5: The Praise, Picture, and Push (PPP) Technique

Subject: Congratulations on Your Accomplishment.

Dear [Recipient’s Name],

I hope this email finds you in high spirits, and I would like to extend my warmest congratulations on your recent accomplishment! Your dedication and hard work have finally paid off.

As a leading cleaning services company, we understand the importance of maintaining a clean and organized environment to foster further achievements. Just imagine how much more you could accomplish with a spotless workspace, allowing you to focus solely on your goals and objectives.

At [Your Cleaning Company], we offer top-notch cleaning solutions tailored to your specific needs. Our exceptional team of experts is committed to delivering impeccable results and ensuring a pristine atmosphere that promotes productivity.

By entrusting us with your cleaning responsibilities, you can save valuable time and energy, empowering you to concentrate solely on your thriving business ventures.

To seize this opportunity and elevate your success to new heights, I encourage you to take action today. Simply reply to this email or give us a call at [Your Company Phone Number]. Our friendly team will be delighted to discuss your unique cleaning requirements and provide a tailored plan to suit your needs.

Warm regards,

[Your Name]

[Your Position]

[Your Cleaning Company Name]

[Your Contact Information]

Why It Works:

Using the PPP technique for top-quality cleaning services is perfect if you plan to use a bit of flattery to create a connection. As long as the compliment is sincere, whether it be about the recipient’s new product, event, or accolade, you can take advantage of it.

Another reason why this template works for a cleaning business is it describes a picture of what the recipient could do with the service, and you can move them forward to take action.

Template 6: The Three-Sentence Format

Subject: A Clean and Healthy Environment to Make You Happy

Hi [Client’s Name],

My name is [your name], and I wanted to introduce our cleaning services company, [Company Name], and offer our assistance in keeping your space clean and inviting.

We specialize in providing high-quality cleaning services to businesses like yours, ensuring a sanitized and hygienic environment for your employees and customers. We would also happily schedule a meeting or provide you with a no-obligation quote.

Best regards,

[Your Name]

[Company Name]

[Phone Number]

[Email Address]

Why It Works:

As the title implies, this cold email template for cleaning services showcases that less is more. It is brief, on-point, and delivers a good reply rate.

Of course, you can add more sentences to your intro. However, try to keep it close to a short number as it is getting increasingly popular, especially since more people are now using their devices when opening their email.

Template 7: The PAS (Problem-Agitate-Solution)

Subject: Tackling Cleaning Challenges – Let Us Be the Solution!

Dear [Recipient’s Name],

I hope this email finds you well. My name is [Your Name], and I am reaching out to you from [Your Cleaning Services Company].

I understand how overwhelming it can be to manage the cleanliness and hygiene of your [office/hotel/establishment].

Keeping up with the demanding nature of daily tasks, ensuring a safe environment for your staff and customers, and meeting strict industry standards can often be a challenging endeavor. The arduous task of cleaning can also often become overwhelming, consuming your valuable time and energy.

That’s where our professional cleaning services come in. Whether it’s the accumulation of dust, stubborn stains, or the general wear and tear of frequently used areas, we have the expertise and resources to tackle these cleaning challenges effectively.

Our team of highly trained and dedicated cleaning professionals is equipped with state-of-the-art equipment and eco-friendly cleaning products to ensure exceptional results every time.

To learn more about our cleaning services and schedule a complimentary consultation, please reply to this email or call us at [Your Contact Number]. We look forward to the opportunity to serve you.

Warm regards,

[Your Name]

[Your Company]

[Your Contact Information]

Why It Works:

It combines personalization and emotions into a cocktail. It is also highly effective because the majority of sales decisions are emotional.

While it takes a lot of skill to pull off this method properly, it’ll be one of the most effective copies or templates you’ll ever have.

Below, we’ll show you some tips for writing a cold email that’s engaging, personalized, succinct, and, therefore, effective at getting results.

6 Tips to Write Cold Email Templates That Get Results

Courtesy: Pexels

1. Know Your Prospects and Understand Their Psychology

Conduct online research of your prospect’s social profiles and personal and company websites to learn more about them. Researching your lead shouldn’t take you more than five minutes, but it can make a huge difference in how you approach them.

Take note that each professional also has their set of pain points or problems. By knowing your prospects and understanding their psychology, you get to personalize the cold email sent to them to make it more interesting to them.

2. Write Like a Copywriter

A good cold email template is one that can grab the prospect’s attention and persuade them to take the desired action. The secret to doing that is to look up to and take inspiration from great copywriters like David Ogilvy, Eugene Schwartz, or Gary Halbert.

Of course, it also means writing like a human being for other human beings. Remember that the best cold email campaigns are conversational and casual. So, be real and authentic.

2.1. Importance of a great subject line

Consider your subject line as one of the most crucial parts of your email – it’s the first thing your recipient sees in your email. So, creating a great cold email subject line is a must.

2.2. Push your value proposition

If no one else in the cleaning industry provides service the way you do, say so and back it up with social proof. It can be in the form of a case study, statistics, or testimonials.

This marketing strategy is even more effective because you show your prospect’s success story. It also sends a message that if you can do it for these people, you can also do it for them.

3. Use Personalization Techniques

It’s not always about getting your leads right, although it is indispensable. Using personalization techniques is also about putting in more effort to show your prospects that you deserve their attention.

Some ways to hyper-personalize your cold email campaign and show that you provide top-notch cleaning services are using image personalization and video presentation.

Related: Personalized Cold Email – A List of Best Practices That Work in 2023

4. Be Mindful of the Email Format

As much as possible, be very brief with your email because there are literally hundreds of billions of emails sent daily. With so many notifications that your prospect reads, the shorter the email, the better.

5. A/B Test Your Campaign

If you want to read your recipient’s mind, A/B test your campaign. This strategy helps you determine the email length and the kind of subject lines that work.

To do this, choose the metric you want to track. It could be open, reply, and click rates. Then, divide your prospects into sections A and B. Do a cold email campaign for the groups with different subject lines or a change.

The winner in the test is the campaign that does better. Albeit, you may need email software to run those tests.

6. Invest in an Email Deliverability Software

There are many email marketing software that can make your job easier. Pick one that allows you to see the progress of your campaign, track email metrics, or simplify the process of cold emailing by creating highly personalized emails or automating the workflow.

Make Your Cold Email Marketing Campaign More Successful With InboxAlly

One of the best tools you can use for your cold email campaigns is InboxAlly. It’s an ultimate deliverability tool for cold emailers. It features tools for list segmentation and validation, spam complaint rate reduction, IP warmup and authentication, and reputation management.

This tool is designed for deliverability experts, cold emailers, email marketing agencies, affiliate marketers, email list owners, and businesses new to mass email marketing.

As a part of the sales team who wants to expand your reach through cold emailing, InboxAlly allows you to spot issues with sender reputation and implement necessary changes to boost cold email success. Read the full case study here.

Wrap Up

Email marketing is truly the best way for your cleaning service business to gain more leads. With our list of cold email templates above, you can easily tailor-make it to start closing more deals with ease.

InboxAlly can simplify the process of cold emailing by helping you avoid spam filters and get high inbox placement rates every time.

This software also includes features like repair and increased deliverability on any domain/IP, allows you to use your own content in emails you send, and can be used with large list sizes. Book a free live demo today.



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