Are you looking for some cold email inspiration for your next product launch? If so, look no further.

Below is a list of some of the most unique and effective email templates to get you started.

From a witty copy to high-converting content, these cold email templates for a new product launch hit the right note. We’ll also share some of the best product launch email examples that famous brands used that drive massive sales.

Let’s dive in!

What Is a Product Launch Cold Email?

This cold email is used to announce a new product or feature, generate pre-launch buzz, or encourage pre-orders.

It is sent to a receiver without prior contact or relationship with you or your company. It is also not spamming (although it’s easy to make it appear as spam mail) but a way of saying hello.

5 Different Types of Product Launch Cold Emails

Here are the five different types of product launch cold emails you may use in your campaign, each with its own set of advantages:

Product release cold email

This cold email shares news about a new product or a new version of an existing product.

Pre-order cold email

This email is sent out before or during a product launch to encourage potential customers to place orders in advance or generate interest.

Collection launches cold email

Marketers use it to showcase new collections or product lines.

Product feature announcement

This type of product launch email announces new product features.

Product edition launches cold email

This cold email builds anticipation around announcing a limited product edition.

Importance of Cold Email Templates in a New Product Launch

Cold email templates serve as a guide for introducing a new product, feature, or service to a business’s target audience.

In addition, companies use cold email templates to share their key marketing messages and develop product positioning to potential buyers or clients. It helps them stay organized, save time than writing personalized emails, and ensure consistent branding.

With an email template, sales reps can focus more on lead generation, following up, and nurturing leads.

In this next section, we’ll check the different examples of product launch announcement emails. You can also use these as inspiration for your next campaign:

Top 7 Unique and Effective Product Launch Email Templates (That Get Clicks)

Courtesy: Canva/natanaelginting

Template 1: Unveiling the Mystery

[Subject]: Introducing an Enigma: Unveiling Our Latest Innovation

Dear [Recipient’s Name],

At [Company Name], we constantly strive to push the boundaries of innovation and surprise our valued customers. So, today, we are thrilled to announce the arrival of our newest creation, an enigmatic offering that will reshape the way you experience [relevant industry or problem].

Without further ado, we invite you to immerse yourself in our upcoming product launch’s mystery, anticipation, and excitement.

We can’t wait to share why this will challenge everything you thought you knew about [industry/benefit of your product].

Save the date: [Launch Date]

Time: [Launch Time]

Location: [Event Venue/Virtual Platform]

Please keep an eye on your inbox for further details and an official invitation to this exclusive event. We promise that it will be an experience you will want to experience!

Best regards,

[Your Name]

[Your Title/Position]

[Company Name]

[Contact Information]

What this product launch cold email does right:

  • It creates a sense of intrigue and playfulness, adding a little delight to the inbox.
  • It builds anticipation, making the readers want to learn what you’re talking about.

Keep it simple and get creative with the image to convey your information, just like this product launch email example from Everlane.

Courtesy: Everlane

Template 2: Interactive Demo or Giving Early Access

Subject: Discover How Our Product Can Revolutionize Your Work Process – Join Our Live Online Demo

Hello [First Name],

I hope this email finds you well. I am introducing you to our groundbreaking product transforming how companies handle their work processes.

Experience our product firsthand through a personalized online demonstration that showcases its functionality and ease of use.

Please let me know if you’re interested, and I’ll be happy to arrange a convenient time. In the meantime, feel free to visit our website at [Your Website] to learn more about our services and client successes.

Thank you for considering us as part of your product launch strategy. We also look forward to collaborating with you and helping you make a lasting impact in the market.

Best regards,

[Your Name]

[Your Title]

[Your Company]

[Phone Number]

[Email Address]

What this product launch cold email does right:

  • It enables you to address your target audience directly.
  • It highlights what the product can do.
  • It creates a more meaningful and engaging experience for the prospect.
  • It has a significant impact on lead generation.
  • The readers see the use of the product at any point in the sales cycle.

Template 3: Teaser Email

[Subject]: Save the Date – [Brand Name] Product Launch on [Launch Date]

Dear [Recipient’s Name],

We are thrilled to announce that [Company Name] is about to unveil its most highly anticipated product! Get ready to witness the birth of an extraordinary innovation that will redefine [industry/benefit].

Mark your calendar for [Launch Date], as we invite you to join us on this momentous occasion. We are excited to showcase the culmination of months of dedication, expertise, and relentless pursuit of excellence.

As a valued part of our community, we wanted to give you a glimpse of what’s to come. Are you ready to be captivated by the power of [Brand Name]? Prepare to embark on an extraordinary journey where imagination meets cutting-edge technology, and possibilities become a reality.

Stay tuned for your official invitation and further details, which will arrive in your inbox soon. We promise an experience that will be unforgettable, inspiring, and filled with excitement.

We sincerely appreciate your support and look forward to sharing this groundbreaking moment. Together, let’s shape the future of [industry/benefit] in ways you never thought possible.

Warm regards,

[Your Name]

[Your Company Name]

[Contact Information]

What this product launch cold email does right:

  • It builds anticipation around your new product.
  • This email marketing strategy lets the reader see the brand name and launch date.

Here’s an exceptional example and a simpler version of a cold email template for a product launch:

Courtesy: Samsung

Template 4: Limited Time Offer

Subject: Exclusive Limited-Time Offer: [Product Name]

Hi [Name],

I hope this email finds you well. I am reaching out to introduce you to our brand-new product, [Product Name].

[Product Name] is designed to revolutionize [insert relevant benefit] and provide [mention key features]. We have already received fantastic feedback from early adopters, and we are confident that you will also find it beneficial.

For a limited time only, we offer a special discount of [mention discount] exclusively for loyal customers like you. This offer is available until [mention expiration date], so don’t miss this opportunity to take advantage of our best price.

If you’re interested in learning more about [Product Name] or grabbing this fantastic deal, simply reply to this email or click on the link below [insert clickable link] to explore further details.

Thank you for your continuous support. We greatly appreciate your business and hope to serve you better with this exciting new offer.

Best regards,

[Your Name]

[Your Title]

[Your Company]

P.S. This limited-time offer will only last a while, so act fast! Feel free to forward this email to friends or colleagues interested in discovering [Product Name] at an unbeatable price. They will thank you later!

What this product launch cold email does right:

  • This pre-launch reminder email template pushes the FOMO (fear of missing out) button hard.
  • Adds interest to the readers.
  • It targets the readers’ needs and desires.

Here’s a sample of this cold email template for a simpler version:

Courtesy: GetQuip

Template 5: Testimonials

[Subject]: Hear It from the Early Users: Rave Reviews for [Product Name]

Dear [Recipient’s Name],

We are thrilled to share some exciting updates regarding our revolutionary [Product Name]. Our early users have embraced this innovative offering and have been singing its praises.

Here’s what some of our esteemed customers had to say about their experience with [Product Name]:

“[Customer Testimonial 1]” – [Customer Name]

“[Customer Testimonial 2]” – [Customer Name]

“[Customer Testimonial 3]” – [Customer Name]

Hear more from early users who have already experienced the transformative power of our product and how it has revolutionized their [industry/area of expertise].

To secure your spot in this exclusive sneak peek, simply reply to this email or click the link below to register. Remember, spots are limited, so act fast to guarantee your chance to be among the first to experience the future of [industry/problem].

As an early adopter, you will also be eligible for a special launch discount available only to those participating in the sneak peek.

Best regards,

[Your Name]

[Your Title/Position]

[Company Name]

[Contact Information]

What this product launch cold mail does right:

  • This product launch template showcases the company’s value proposition.
  • It overcomes doubts and objections that the potential product user may have.
  • It builds trust and credibility.

Template 6: Behind the Scenes

Subject: Introducing [Product Name]: Get an Exclusive Behind-the-Scenes Look!

Hello [Customer’s Name],

We hope this email finds you well. We’re thrilled to announce the launch of our newest product, [Product Name]. We also wanted to give you an exclusive behind-the-scenes glimpse before anyone else!

[Product Name] is the result of months of hard work, extensive research, and collaboration with top experts in the industry. We’ve poured our hearts into creating a game-changing solution that we believe will revolutionize [industry, problem, or need].

So, stay tuned for the official launch announcement in the coming weeks, where we will share all the details about how you can get your hands on [Product Name]. Be prepared to be blown away!

Thank you for being a part of our journey and your continued support. We genuinely appreciate it.

Best regards,

[Your Name]

[Your Company Name]

What this product launch cold email does right:

  • It discusses the value of providing a glimpse into the product creation process.
  • It builds excitement and anticipation around your new product.
  • It starts a conversion, potentially cultivating customer engagement early.

Template 7: Live Launch Email

Subject: Join us for the Live Launch of our Revolutionary Product!

Hello [Customer’s Name],

We are thrilled to invite you to the live launch of our game-changing product, [Product Name]! This is an exclusive event dedicated to showcasing the innovative features and limitless potential of our latest creation.

Join us on [Date] at [Time] for an immersive live launch experience where our expert team will unveil the countless ways that [Product Name] can revolutionize your life. From its cutting-edge technology to its unprecedented performance, we can’t wait to demonstrate why this product will be a game-changer in your industry.

We look forward to sharing this exciting journey with you!

Thank you for your continued support!

Best regards,

[Your Name]

[Your Company]

What this product launch cold email does right:

  • It communicates your product’s value.
  • It fulfills a need.
  • It engages your audience and converts sales.

6 Tips to Write an Awesome Product Launch Cold Email

Courtesy: Canva/Getty Images

1. Provide a Short But Explanatory Subject Line

Inboxes are busier than ever. Each day, the average person receives over 120 business emails, which continues to grow yearly.

With that competition, your subject line must stand out to cut through the noise. If you have a short but explanatory and catchy subject line, there’s a high chance that your recipient will open it. People like direct and to-the-point subject lines.

2. Consider the Product Launch Email Sequence

These are a series of automated emails that inform your prospects or customers about new products or services. It is also a strategy to keep your recipients engaged and interested.

A product launch email sequence includes two parts: pre-launch (covers days leading to the launch) and an open cart (covers when your product is up for grabs).

3. Explain What The Product Is

Explain in detail what your product is. If you believe that your product (or service) is a novelty, make it a focus in your cold email. Refrain from adding details about older solutions or products your contacts are likely already familiar with.

Instead, make your email clear. You can also present your new product from a different angle. For instance, share the features and benefits that match their specific expectations and needs.

List segmentation can be beneficial for this purpose so you can use your cold email marketing to the fullest.

4. Share Why It Matters

Why should your readers be excited about this product launch? You can explain the solution that this product or new feature offers and the opportunity you’re seizing to expand your customer base and delight more users.

5. Keep it Brief

As much as possible, keep your cold email brief to maintain your readers’ attention. Remember that customers may skim your product launch email. So, use a short greeting and try to introduce your new product or service at the start of your email.

In addition, ensure to provide enough information about your product in the body of your email. You may also provide a link to your website or your blog post, so your readers can read more details if they wish to.

6. Have a Strong Call-to-Action

Having a solid single call-to-action to your product launch email template will dramatically boost the impact of your emails. It can also overcome prospects’ hesitation so they won’t ignore your offerings.

For instance, you can offer a one-time discount in your future sales emails, detailing that it will later only be available to premium subscriptions.

The Best Time To Send Product Launch Announcement Emails

Morning. The typical time people begin reading their emails is 7 am, which is the time when they wake up.

Break time. Between 10 am and 10:30 am is another time to send cold emails, as it’s the typical time for their coffee break at work.

Lunchtime. Most people check their emails on lunch break, so between 12 pm to 1:30 pm is an excellent time to send a cold email.

After dinner. The target hour is between 6 to 7 pm when people eat dinner as they have the time to check their email before watching television.

Before bed. As people try to avoid the blue light, they may usually be on their phones around 9:30 to 10 pm before sleeping.

People Also Ask: FAQs About Product Launch Emails

How do you announce a new product launch?

Begin with a promo campaign that teases and familiarizes your contacts with your product or service. Share details of the launch, such as who it is for, the specific problem it solves, and its benefits for the user.

How do you introduce a new product launch to an existing customer’s email?

Plan well before the product launch for a unique and compelling product email campaign. You can gradually disclose information about the product’s features and familiarize your contacts with your upcoming product or service.

Then, motivate them to pre-order your product and incentivize product recommendations and feedback.

Wrap Up

Now that you have some inspiration to use in your product announcement emails, it’s time to apply this knowledge in your next campaign.

InboxAlly can help you with your own product launch emails. With tools for list validation, segmentation, reputation management, IP warm-up, and so much more, you can market your new product with ease.

Sign up now for a free trial; no credit card is required.

To learn more about cold email, check out the following articles: