Search Engine Optimization (SEO) has a powerful impact on any digital marketing campaign.

Like SEO, email marketing is an effective tool that helps businesses connect with target and existing customers. It can also improve the conversion rate and generate higher-quality leads when used together.

And what better way to become more efficient with your email marketing efforts, improve lines of communication, and make fewer mistakes than using a template?

That’s why below, we provided you with seven samples of unique and effective email templates that you can use in your email campaign. You can also modify any of these to get SEO clients or improve your SEO campaign results.

But first, let’s understand the basics of cold email templates and their benefits for SEO.

What is a Cold Email Template?

A cold email template is a customizable message sent to a cold contact. Cold contact is an individual or a business you haven’t previously contacted about your services or products.

In addition, they don’t follow you on social media, aren’t your old colleagues, and you didn’t either meet them at a conference. The sales team also typically uses a cold email template to target new prospective clients and move them through the sales pipeline.

When executed well, cold email outreach can be beneficial for improving conversion rates and generating leads.

In addition, it is the type of cold email that doesn’t feel AI-generated or spammy but is customized to the contacts you are targeting instead. These contacts are more likely to be interested in your service or product.

What Are the Benefits of Using Cold Email Templates for SEO?

Cold Email Template for SEO Services - 7 Unique and Effective Email TemplatesCourtesy: Canva/NicoElNino


Cold email templates are relatively more affordable than other forms of advertising and marketing. It also costs almost nothing to send an email, yet it has an extremely high return on investment for your campaigns.

Data collection

Cold email templates give you valuable data on your marketing campaign’s effectiveness, including conversion, click-through, and open rates.


Cold email templates can be sent to many recipients at once, increasing the chance of them engaging with you as the sender. You can also reach people where they spend the most time: their email.

A 2019 email usage study by Adobe surveyed over a thousand adults and showed that professionals spend about five hours daily checking their email.


Cold email templates can be customized to the recipient’s interests and needs, increasing the likelihood of them engaging with you, the sender.

Some ways SEO companies can personalize cold emails are:

  • Congratulate or mention them on any recent accomplishments or news
  • Using their first name in the opening line or cold email subject line
  • Bringing up details about their company
  • Establish common goals or interests
  • Mention their recent blog posts that you enjoyed

Speedy Results

SEO client outreach can deliver results faster by using a cold email template. It’s also a viable option for those entering the new marketers and SEO agencies.

Additionally, you can leverage cold outreach as a complementary channel. It may have a lower conversion rate in the beginning than other methods, like content marketing. However, it allows you to land year contracts because it’s a targeted and quality outreach.

In the end, your marketing strategy pays off.

Now, let’s dive into some unique and effective email templates the sales team can use for SEO services:

7 Unique and Effective Email Templates for SEO Services

Cold Email Template for SEO Services - 7 Unique and Effective Email TemplatesCourtesy: Canva/Getty Images

1. Cold Email Pitching Template

Cold pitching is the art of emailing targeted strangers to convince them to partner with or become potential buyers. To succeed, your pitches must be concise, letting the recipient know you’re not spam.

Here’s the sample template for your first email:

Subject: Unlocking Greater Visibility through SEO

Hello [Recipient’s name],

I hope this message finds you well. I’m [Your name], an SEO expert from [Your company].

At [Your company], we specialize in helping businesses like yours boost their visibility and attract more customers with strategic SEO plans.

What sets us apart is that we focus on a few key areas, like refining keyword strategies, developing website content, link building, and auditing. These strategies work together to bring more attention and customers to your business.

If you’re interested in being seen by more potential customers online, I’d love to hop on a call with you or send over a detailed proposal to discuss what we could do to help you reach your goals.

Looking forward to hearing from you soon.


[Your name]

Remember that finding the right person to email this template will play a big part in its effectiveness.

For instance, writing the email directly to the business development executive of a larger organization or the business owner is more effective than sending it to their general support email address.

2. Broken Link Building Template

Building links is one of the many strategies used in search engine optimization (SEO). Links signal the search engine that the site is worthy of citation and a quality resource. Meanwhile, broken link building involves finding broken links and contacting webmasters with resources.

In addition, it is an effective tool in your SEO arsenal. Not only are you helping the company or webmaster, but you’re also acquiring a link directing to your or your client’s site.

Here’s a sample cold email template you can use for this strategy:

Subject Line: Broken Link on Your Website

Dear [Name of Website Owner],

I was recently checking out your website [Website URL] when I noticed one of your links is broken. It appears to be the link to [link URL].

Broken links send poor signals to search engines and can adversely impact your website’s SEO, so I wanted to let you know. Additionally, broken links could give your visitors a negative experience, adversely affecting user satisfaction and ultimately hurting your website’s reputation.

Fortunately, targeting the broken link is a relatively easy way to improve your website’s SEO and user experience. I’d recommend fixing it as soon as possible.

I’d be happy to provide you with other SEO services you may be interested in. I also work with several businesses and can help you improve your website’s visibility in the search engine results pages.

If you have any questions or need a hand with anything, please don’t hesitate to reach out.

Best regards,

[Your Name]

You can also offer a link replacement using the template below:

Subject Line: Broken Link on [URL] – Can We Help?

Dear [Name],

I hope you’re doing well and staying safe. I’m reaching out on behalf of [name of organization]. We recently stumbled upon a broken link on your website at [URL].

We were hoping to provide an up-to-date replacement link as a resource for your readers. It’s for an article related to [topic].

Our replacement link addresses the same issue and is [year] up-to-date. It is provided as follows: [Replacement Link].

We hope that our content will benefit your readers.

If you have any further questions, please don’t hesitate to ask.


[Your Name]

3. For Guest Posting Template

Guest posts are one of the most effective methods to get backlinks for SEO. If you’ve found guest posting opportunities, you’ll need to send them an email.

This email aims to begin a conversation with the website owner and the possibility of writing a guest post for their website. In return, you get a high-quality backlink.

Here’s a sample of a guest post cold email template for SEO services:

Subject: Guest Post Submission for [Website]

Dear [Name],

My name is [Your Name], and I just read the post you wrote on [blog post title] for [blog name].

I must say your article was cleverly written. All the information was incredibly insightful and well-researched, making it an educational and enjoyable experience.

I’m also a writer with experience in [niche] writing and wanted to submit a guest post for [website]. I believe this post could benefit your readers as it dives into [topic]. It also provides value to your readers and offers unique perspectives on the subject.

If you accept the post, consider placing a backlink or two to my website [URL] in the post. This offer is mutually beneficial, as you’ll provide even more helpful information to your readers, and I’ll receive more website traffic.

I would deliver the blog post within [time] of our collaboration agreement.

This post follows all of your guidelines and requirements, and it’s rewritten and unique. I can also provide you with a sample of my writing upon request.

Thanks for your consideration, and I look forward to your response.



[Your SEO Service]

4. For Link Exchange Template

Also referred to as reciprocal linking, link exchange is a common practice in SEO that improves the visibility of two websites or brands in search engine rankings.

If you want to use this tactic, here’s a successful sample pitch in cold email campaigns for link exchange:

Subject: Link Exchange Request

Dear [Recipient Name],

I am [Your Name], the owner of [Your Website], and I believe our websites would be a great addition to each other through a link exchange.

My website focuses on [Briefly describe your website’s purpose, goals, and topics of your website].

A link exchange between our two websites will give users access to more related content, significantly improve our website’s visibility, and increase SEO rankings.

If you’re interested, I have included a piece of HTML code below for you to use on your website.

[Include HTML code]

Please let me know if you’d like to discuss further.


[Your Name]

[Your Website]

5. For Brand Mention Template

This template includes references to a company, brand, or service online, often in blog posts, service reviews, news articles, and educational content.

Brand mention can impact the online reputation of an SEO service. Thus, we provided a cold email template below specifically for linking to your site or mentioning your brand.

Subject: Thank you for mentioning {Insert SEO Brand or Service}

Dear {Contact Name},

Thank you for mentioning {Insert SEO Brand or Service} in your {publication, article, blog post, video, etc.}. Having our brand recognized and shared by leading SEO influencers helps show that we are making significant strides in helping businesses of all sizes achieve success online.

I genuinely appreciate that you took the time to include us in the conversation, and I hope that we can continue to grow our relationship.

I also believe your readers would benefit greatly from having access to {Your Site}, so it would be great if you included a link to it in your {publication, article, blog post, video, etc.}.

If you need anything from {Insert SEO Brand or Service}, please don’t hesitate to let me know.

Warm regards,

{Your Name}

6. For Link Reclamation Template

This process is finding, fixing, and reclaiming lost links where your company or brand has been improperly linked.

Whether online content mentions your business or brand online, quotes your article, or mentions your company name, these mentions are low-hanging fruits you can tap.

Subject: Thank You for the Link Mention. But I think you missed out on something?

Dear [Name],

Thank you for mentioning my website [website URL], [product/service] offered by us in your latest [blog post, article, etc.]

I maintain and track my backlinks frequently. However, I noticed that the link you used is non-functioning.

Would you be able to update it with the new link below, kindly?

[Updated link URL]

I would appreciate it if you could confirm via a reply that the link has been updated.

Thank you again for the link mentioned, and I look forward to hearing from you soon.

Best regards,

[Your Name]

7. Confirmation Template

A confirmation template is an automatic response triggered by customer actions. Their purpose is to reassure people that whatever action they took was successful.

For instance, you send them a welcome email when they register for a service or reassure them once they complete a purchase. Overall, a confirmation template improves the customer experience.

Subject: Confirmed – SEO Services Request

Dear [Name],

This email confirms receiving your Search Engine Optimization (SEO) services request. We will begin work on your SEO project shortly.

Our team of specialists will work to evaluate your current online presence, followed by optimizing your site’s content, structure, and performance. We will also monitor and adjust your SEO campaigns to guarantee success.

We look forward to a successful partnership and achieving outstanding results together. Please do not hesitate to contact us with any questions or concerns.

Thank you,

[Your Name]

[Company Name]

Top 5 Tips on Implementing an Effective Cold Email Campaign for SEO Services

1. Personalize Your Message

No one wants to receive chain messages, especially from someone they don’t know. So, personalize your message when sending a cold email to a prospect company or person. Avoid making it evident that you’re using a template.

Doing so shows the appropriate person that you care about them and gain a significant advantage over other digital marketing agencies.

2. Offer a Free Audit or Sample of Work

If you want your target audience to know your service, offer a free SEO audit or provide them with a sample of your past works and write that in your email.

An SEO audit gathers data about your web presence (crawl). It also prioritizes SEO problems by projected impact and ease of implementation on your business goals.

Offering this service for free or providing a sample of your work helps your target audience evaluate the quality of your past work and decide if they want it.

3. Leverage Social Proof and Include Testimonials

Another way you can increase the chance of your email getting opened, read, and clicked is by leveraging social proof and testimonials.

Social proof is a psychological concept that influences people’s decision-making if they see others doing it. In cold outreach, you can use social proof and highlight it in your subject lines to show that your SEO service is well-regarded by others.

Highlighting a mutual connection in your campaign also leverages social proof. So, mention your connections in your cold email campaign if you have one.

Social proof includes social media followers and likes, customer testimonials and reviews, awards or accolades, and press mentions and coverage.

4. Address an SEO Pain Point

In email marketing, pain points are your readers’ needs. They give you ideas about the value they seek in your email. Thus, use it in your cold sales email template as a guide that explains to your recipients how your service will offer value that meets their needs.

5. Make it Easy to Respond or Contact You

Many emails are sent from a “no-reply” address, leaving no way for subscribers to respond. But if you want to be successful in your email marketing campaign, make it easy for your subscribers to respond or contact you.

The reply email doesn’t have to be yours. You may set up a shared inbox for that address. In all your emails, include your company name, physical address, social media profile links, and company website in the footer.

Wrap Up

Courtesy: Canva/View Apart

We hope you find these cold email templates useful for your SEO services, as well as the tips on how to craft and implement an effective cold email template.

With this practical knowledge, you can now use cold emailing as a powerful new weapon to change how you do B2B or B2C business.

If you want to take your email deliverability to the next level, check out InboxAlly. It’s an email marketing tool that teaches email providers to land your messages in the inbox from the start.

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