Alexa, Siri, and Google Assistant are some of the most famous digital voice assistants powered by artificial intelligence (AI).
They have made their way into our lives. For instance, you can command them hands-free, whether you want to check the weather, find information in your calendar and provide you reminders, or hear a fresh playlist.
Then, here comes a new revolutionary AI tool – ChatGPT. It’s an AI that can understand and respond to humans intuitively and creatively. One of its most impressive features is it can create an original email for cold email marketing.
So, pay attention to this guide if you’re a sales professional or believe in the power of cold emailing.
Reading this may help you build the skills to become a more effective and highly-paid email marketer. You can also level up your cold email marketing strategy as a business. So, let’s get to it!
What is ChatGPT?
ChatGPT is an artificial intelligence language created by an American AI company, OpenAI. It allows users to have human-like conversations and more with the chatbot.
This language model can also answer questions and help users with tasks, including composing emails, code, and essays. Its dialogue format allows it to reject inappropriate requests and challenge incorrect premises.
As of writing, ChatGPT is accessible to the public since it is still in its research and feedback collection phase. Only in February this year, OpenAI launched ChatGPT Plus, a paid subscription version.
The paid version gives users access to the platform even during peak times, faster response times, and priority access to improvements and new features.
Going back to the free version of ChatGPT.
Before leaving, Elon Musk, one of OpenAI’s founders, said, “ChatGPT is scary good.” He added that it is “not far” from a “dangerously strong AI.”
Musk may say so because he knows that ChatGPT can decipher, structure, and rearrange essential information into an outline. It is a feature that will be truly impactful in a cold email marketing strategy.
And the unique thing about ChatGPT is the vast volumes of information with machine learning algorithms trained in it. These respond to questions that emulate human behavior in a certain way.
Moreover, this natural language processing tool is unlike the standard chatbox bot software that writes in a templatized and robotic way. Instead, it depends on the user’s prompts, whether in a formal, witty, conversational, or angry tone.
Why is ChatGPT Important for Cold Email Campaigns?
ChatGPT can improve your cold email campaigns by understanding user input. It can also improve by generating engaging and persuasive content design based on that user or a specific audience segment.
Additionally, it can be trained on the recipients’ demographics, past interactions, and preferences to generate relevant and highly personalized responses.
Furthermore, you can use ChatGPT as an AI writing tool for cold emails, subject lines, and sales template emails. This saves marketers time than copywriting on their own.
Concerning this, the AI copy generator can reduce the cost of manual labor. It can even generate a more nuanced response, which is impossible with normal chatboxes that are typically limited to pre-written responses and scripts.
Regarding language generation, the tool can create emails in different languages, making it beneficial for businesses that operate in other countries.
9 Ways to Use ChatGPT for Cold Emails
1. Write Better Prompts
A prompt in ChatGPT is a command that contains data about what you, as the user, want the software to do.
ChatGPT prompts will serve as how the users control the type and quality of content that the AI creates. All conversations initiated in it are also new, without previous context. So, to generate as detailed answers as possible, you must write better prompts as ChatGPT’s source.
Key in as many details as possible to craft the correct answer. Input information, such as your target customer, their pain points, and their industry. Key in also data about the product or service you’re providing to resolve those pain points.
For example, you run a marketing agency that helps business owners and real estate agents generate leads through digital marketing. In making prompts, learn the pain points of business owners and real estate agents.
These pain points can include keeping up with the latest digital marketing trends, finding new clients through online platforms, and staying within budget. Based on these, create a proposal to help your target market achieve its goals.
2. Generate Catchy Subject Lines
Another way to use ChatGPT in cold emails is to generate good subject lines.
It can create an engaging and informative subject line that will grab the recipient’s attention and encourage them to open your email. It can even write a good subject line that is bold and charming or one that gets the reader hooked.
Then, you can create different versions of that subject line and do an A/B test to find which one is more effective.
When writing cold emails using ChatGPT, the AI tool can personalize your subject line. The more information you input in the tool about your target audience and the context of the newsletter, the more personalized the subject line it can generate.
3. Write the First Email Draft
Writing your first cold email copywriting is very important because it gives you a clear idea of your main goal and what you want to say to your recipient.
If you’re hesitant or afraid to dive into that first email draft, ChatGPT can help you. How fast the tool can compose your first campaign will pleasantly surprise you. It can generate text that sounds human.
The AI writing assistant may not match your expectation the first time you use it. However, you can always add finishing touches to your email draft.
To write a better newsletter body text using ChatGPT, you can provide it with the following information:
- Newsletter type (birthday email, reactivation email, welcome email)
- Target group
- Predefined content elements (call-to-action)
- Newsletter objective
Example ChatGPT prompt for this:
“Please create a personalized [type of newsletter] newsletter for [target group]. We offer [product catalog or selection]. The name of the company is [name of company]. Write [objective and tonality].
4. Assume a Profession or Identity
One of ChatGPT’s most excellent features is its ability to write from the point of view of a specific profession or person.
With that in mind, you can use ChatGPT to write like a journalist, product manager, marketing executive, teacher, or any other perspective or profession you want to consider with your cold email campaign.
Simply drop prompts into ChatGPT to see its response. The tool can even take different roles for different answers. A minor change in your prompt can significantly change its response as well.
Moreover, it can retain awareness of your conversations as long as the page remains open. You can also clarify or correct prompts according to how AI answered previously. You’ll usually notice what is missed if it is misinterpreting you.
5. Generate Multiple Templates
Cold email writing doesn’t have to be difficult with email templates. They can speed up the process, although it may not be 100% personalized.
However, ChatGPT can be as close to human writing as possible as it considers the recipients’ interests and preferences. After all, it improves customer experience, satisfaction, and engagement.
That’s where you can use the multiple templates readily available in the left-hand sidebar of the ChatGPT. Click the “Templates” link, and a popup screen will appear. Email templates are nested in categories and subcategories. Choose the one you want to add, and it will be loaded.
You will then notice the language, writing style, and tone of voice of a particular template. Some templates allow you to enter your topic of interest, a list of keywords, an article title, or paste text.
6. Edit and Optimize Existing Texts
Another exciting feature of ChatGPT is that you can edit and optimize existing texts. Compared to other AI tools, it allows you to improve or personalize existing newsletters or subject lines.
You can write a prompt that you need versions of your newsletter for your target group. It should also provide a clear benefit to your recipients.
ChatGPT can not only write cold emails and related copy, but it can also review them as no other tool can.
Sure, other tools like Grammarly can help writers with grammar and writing. Yet, ChatGPT does work beyond a copy editor; it can also become a developmental editor.
Furthermore, this deep learning language model gauges the tone of your email. It is a valuable feature for non-native speakers (or even native speakers) if they need a second opinion of their output. It can also recognize if the email needs to be more formal or relaxed.
8. Write Automated Follow-Ups
If you think sending the initial cold email was well done, think again.
You need a proper follow-up email strategy to get your prospect’s attention. Follow-up emails are also referred to as circle-back emails. They can get a response rate of 27% compared to the average response rate of an initial email, which is only 16%.
If you need help with the follow-up email content, you can use ChatGPT to generate that for you. As a marketer sending these follow-ups, you’re committed to building a relationship with your customers and helping them with their pain points.
9. A/B Test Multiple Email Messages
Last but not least, the AI chatbot can help in A/B testing by generating different email variations. This allows you to determine the best-performing content and refine your email campaign.
The Current Limitations of ChatGPT in Email Marketing
- Its knowledge is limited to the training data. It may need to be aware of recent information or developments.
- It is dependent on input quality. How good its responses are depends on the context and clarity you (the user) provide.
- It sometimes provides generic responses, which need more specificity and depth.
- There’s a risk of generating offensive or biased content, although developers actively work to lessen such an issue.
- It may occasionally misunderstand users’ intent and generate inappropriate responses.
InboxAlly takes Cold Emailers to the next level
Good deliverability is vital for the success of cold email outreach, especially if you’re doing it at scale.
That’s where InboxAlly comes in. It’s a powerful and reliable deliverability software with advanced features. Don’t get us wrong, ChatGPT is a lifesaver for cold emailers. But you’ll still need to rely on your skills to inbox the content it generates.
With InboxAlly, it can increase your open rate in as early as two weeks. It also offers various cold email templates so multiple industries can use them.
InboxAlly exists for deliverability experts and cold emailers. It provides tools for list segmentation and validation, IP authentication, ramping up sending on new domains, and reputation management necessary for cold emailing.
All these features are helpful for a sales team that wants to expand its reach by sending cold email campaigns. With the help of the InboxAlly team, a sales team can implement necessary changes to improve their deliverability.
Other ways InboxAlly clients are using the tool include:
- Getting out of the spam folder
- Sending an important email campaign
- Sending volume on an IP address or domain
- Fix the deliverability problem of self-hosted email platforms
- Getting a reputation boost
Here’s a quick guide on How InboxAlly works.
People Also Ask: Frequently Asked Questions About ChatGPT
Can I use ChatGPT to write emails?
Yes. You can use ChatGPT to write an email, blog post, article, and product description. You can even use it across businesses to respond thoughtfully and answer follow-up questions.
Can ChatGPT write sales emails?
Yes, it can write sales emails that even marketing and sales professionals are using in writing their content and messages. The natural language developed by ChatGPT supports marketers in interacting with their customers as if they are human beings.
Can Google detect ChatGPT content?
No, Google’s algorithms cannot detect ChatGPT-generated text. However, they are capable of detecting plagiarized or duplicate content.
So, if you don’t correctly quote, cite, or paraphrase your ChatGPT content, your website with such content may receive a lower search ranking or be penalized.
Does ChatGPT ever give the same answers?
Yes, but that only happens when different people ask the same question. ChatGPT may answer with a few word variations, yet the answer can be identical to the same question.
However, it can also produce different responses based on the specific quality, phrasing, and context provided by the user.
Level Up Your Cold Emailing Strategy Today
While there are infinite methods to be successful in cold emailing, using ChatGPT will save time and cost and improve your cold email campaign each time you send.
Feel free to ask or re-ask questions if you’re still unfamiliar with it. ChatGPT will often answer with each task and retain its awareness of the previous conversations as long as it’s still on the same page.
However, it is not a replacement for your job as a marketer. Instead, it is your trusty sidekick. It lacks originality, real-time knowledge, and creativity, as a human writer possesses. Still, with better prompts, it can produce a winning email marketing plan.
Whether you’re a startup founder looking for investors, a sales professional seeking new clients or a job seeker aiming to land your dream job, InboxAlly has a comprehensive cold email template database that is as compelling as ChatGPT but with more email marketing features.
Find out today how it can level up your cold emailing endeavors.