Marketing channels and trends evolve over time. Some trends even come and go quickly, but one of the channels that remained more or less the same over the years is email.
It continues to be the top channel for content marketing with both B2B and B2C marketers. In fact, research shows that 77% of B2C marketers and 87% of B2B marketers use email marketing to nurture their audience.
Still, marketers face a ton of challenges to be successful in email marketing. One of these challenges is the amount of time it takes to create a great-looking email and make sure it won’t end up in a spam folder.
Good thing there are email marketing tools, such as Folderly, that help increase the team’s productivity while improving the email marketing ROI. But if you’re looking for other tools to complement your email marketing efforts or you think Folderly may not be the right choice for you, let’s take a look below for the top Folderly alternatives.
Top 10 Folderly Alternatives
1. InboxAlly
InboxAlly is the ultimate email deliverability tool that helps users send mass emails and increase their open rates without the fear of landing in spam.
How InboxAlly helps enhance email inbox placement
What the tool does is teach the email providers to put their messages in the Inbox, resulting in a dramatic increase in open rates. The tool can also be used to warm up IPs and domains.
Warming up your email domain and IP is extremely important to outbound sales emails as it helps improve the likelihood that emails are going to your recipients’ inboxes rather than getting flagged as spam. A new domain will start off as neutral and a good reputation will be determined over time.
If you are moving to a new email service provider or fixing the deliverability of self-hosted email platforms whose footprint has been damaged by spammers, InboxAlly is a great tool to use.
2. Warmup Inbox
Just like how Folderly ensures that your emails don’t go to spam and helps increase your business performance by sending emails that drive results, Warmup Inbox promises the same.
Warmup Inbox is an email warmup tool that automatically raises your sending reputation through its network of inboxes (over 15,000+) talking to each other. It understands that over time, all cold email inboxes could suffer from deliverability issues.
That is why an email warmup service is a solution to improve and stabilize deliverability. Among its best features are the Google Inbox Warmup, Outlook Inbox Warmup, Zoho Inbox Warmup, and PrivateEmail Inbox Warmup.
What does warming up an inbox mean?
Warming up an inbox is the process of preparing an email address for email outreach or general use. Using email marketing tools, like Warmup Inbox, you take a number of steps to make sure that email addresses (especially newly created email addresses) do not become blacklisted, deactivated, or automatically marked as spam the moment it starts to send outgoing messages to recipients.
Make a winning first impression. Check out the 3 Key Elements of Irresistible Email Subject Lines.
3. Rytr
Folderly is powered by artificial intelligence. So does Rytr. It is an AI-powered virtual writing assistant for marketers and content writers so they can create high-quality content for their blogs, social media, email marketing campaign, ads, and more!
The people behind this tool understand well that copy creating or content writing is time-consuming and too manual. It can take hours, days, or sometimes weeks to finish quality content for blogs, websites, and emails.
That is why with Rytr, business owners, digital marketers, and content writers can create better content faster.
A free trial is available for this tool and the subscription model starts at $19 per month.
4. SendGrid
Trusted by email marketers and developers for time savings, delivery expertise, and scalability, SendGrid is another best Folderly alternative. It has an intuitive console and powerful features.
In fact, it promises to get your emails delivered in seconds without interruption. Whether you are sending a hundred or a billion emails, this email marketing tool is built to scale while protecting your reputation as a trusted email sender and maximizing your inbox placement.
When you use SendGrid, you will also have the option to optimize deliverability and monitor engagement data with its Deliverability Insights dashboard. You can moreover integrate the tool with SMTP and RESTful APIs with sample code libraries you can check out.
In the library, you can find templates, interactive docs, and more. Pricing of this tool starts at $14.95 per month and it offers a premier custom pricing option. Free version or free trial is available.
5. SendForensics
SendForensics is an advanced email deliverability system that helps users measure the components of their email content to pre-measure the success of a campaign.
Used by email marketers and agencies, SendForensics has unique pre-and post-send deliverability features. For instance, you can measure your campaign’s quality in terms of how it will be perceived by global filtering systems and human recipients themselves.
From sending infrastructure to email content, engagement history, reputation, and external feeds (like Microsoft DNS), SendForensics have AI-driven insights that sift through datasets to present to you the biggest causes for concerns at every email marketing analysis or even address by address analysis.
Pricing of this tool starts at $49.00 per month. It does not offer a free trial.
6. ZeroBounce
Next in our list of the best Folderly alternatives is ZeroBounce. It is an email verification, deliverability, and scoring platform helping businesses improve their inbox placement.
This email validation service and deliverability toolkit recognize that low open rates, spam complaints, and email bounces are all signs that one needs to clean their email list. That’s why they have a bulk email verifier tool for that to help you get rid of poor-quality contacts, boost metrics, and reduce bounces.
The service detects email typos, spam traps, and abusive and nonexistent email accounts.
As for its AI email scoring system/ email scoring service, it reveals the true value of an email list. The higher the score, the more likely a recipient will engage with your emails. So far, the software is used in over 190 countries and serves up to 100,000 businesses.
7. MailSlurp
MailSlurp is an end-to-end email testing service with a web app that allows you to manage your account. It has a REST API for sending and receiving digital mails from randomly assigned email addresses
In addition to REST API, you can also automate your email process using developer SDKs and Zapier integrations to test user sign-up flows, receive an email in codes, and save new contacts and attachments.
Marketers moreover use MailSlurp to send templated emails to contact groups, manage customers and view email-opened tracking, analyze spam rating, and send bulk campaigns.
With this software, you can create unlimited private email addresses online with webhooks, routing, and auto-forwarding. Overall, this software is built for developers, marketing teams, and QA testers.
8. Sender
One of the best email marketing practices that drive results is to personalize your emails. People are naturally more inclined to read an email they know came from a human being, and not a collective marketing team.
And one of the best free email marketing tools that can help you achieve that is Sender. This tool lets you create stunning newsletters even if you don’t have HTML knowledge. Simply choose an email template and you can customize it with elements, like text, videos, and images.
Remember also that every inbox displays emails differently so you may want to check the preview of your campaign on different devices before hitting the send button.
As for the Sender email marketing tool, it has a robust analytics feature that lets you track who clicked links on the email, those who opened your emails when the links were opened, and more!
It even helps you build buyer profiles based on subscribers’ actions so you can further optimize your present email strategy and craft compelling marketing offers. For best result, you may want to create personalized email marketing automations to save time and effort in developing one-to-many campaigns.
9. WP Mail SMTP
WP mail SMTP is a WordPress plugin that helps you connect your WordPress website to SMTP (Simple Mail Transfer Protocol) services, such as Gmail, Outlook, SendGrid, MailGun, Amazon SES, and countless other providers to send emails and fix email deliverability issues once you switch from default WordPress email settings to WP Mail SMTP.
How does WP Mail SMTP works?
You don’t need coding skills to use this platform. What’s only required is a self-hosted WordPress site. The tool resolves email deliverability issues by changing and improving how your WordPress website sends emails.
A plus point for htis tool is if you’re a WP Mail SMTP Elite customer, you can also use the White Glove Setup. Such an option includes configuration adjustments to DNS for proper email domain verficiation as well as final testing to confirm everything works with flying colors before you send your email.
Take note, however, that WP Mail SMTP can only be used with WordPress sites.
10. Testmail.app
Testmail.app automates end-to-end email tests with simple APIs and unlimited email addresses.
This tool also allows users to test new user signups, drip campaigns, deliverability, spam scores, and more to help you stay on top of every best email marketing practice.
For instance, it uses customer data and tests your drip and transactional emails to know if they are triggering when expected. As for testing delivery and spam scores, it lets you know if your emails are reaching the inbox just as you intended it to be.
You can take your email marketing efforts further with Testmail.app’s awesome features, like advanced search with live queries, pagination, sorting, SpamAssassin reports, and attachments. Best of all, you can get started with its free plan. No credit card is required.
11. Benchmark Email
If you prefer an intuitive, well-design email marketing tool, then Benchmark Email is a good choice. The platform is really easy for inexperienced email marketers to understand what they should do and the steps on how to do it.
This Folderly alternative has well-organized navigation and offers 24/7 live chat support. It excels in terms of email creation functionality and has robust contact management features, although it lacks advanced segmentation options compared to other email marketing tools.
Benchmark Email shows you how you can best design your email by displaying one step per page. It first asks you whether you prefer the drag-and-drop editor, codes the email yourself, or use a plain text editor. Then, it will prompt you to add the subject line.
Such a step-by-step approach by Benchmark email ensures you completed the necessary steps and even provides you a checklist of steps to complete before sending the email, just like how Mailchimp works.
12. URIports
URIports is an email and website reporting tool. Once the system is configured, the platform receives reports from your website visitors’ browsers and mail server security.
It will then process all the reports to provide you insights into what is happening with your website and email. As for its email monitoring feature, it monitors your DKIM and SPF alignment and prevents unauthorized use of email domains to protect people from phishing, fraud, and spam.
Reports in JSON or XML format are difficult for humans to read. However, URIports’ service gathers all reports and takes the useful data to present them in an easy-to-use environment. That way, users can easily browse and search all the data and see at glance parts that need their attention.
13. Allegrow
Next in our list of the top Folderly alternatives is Allegrow. This tool helps emails reach the priority inbox and not the email spam folders.
One of the features of Allegrow is it helps clients increase their sender reputation. As you know, an email sender’s reputation is a score that ISPs assign to an email sender and is such an important component of your email deliverability. The higher the score, the more likely the emails will land in the inboxes of recipients.
How does this tool achieve that? It has a network of thousands of email spam folders that its team monitor so you can keep firing on every email outreach and have real-time data across major ISPs to increase the lead conversion rate.
14. Email Validator
Email Validator is a reliable and accurate email verification service. It is a market leader in email marketing data quality and CRM that allows users to easily connect their tool with Oracle, Salesforce, and SAP via no-code Plugins.
It validates email at the point of entry in real-time to find out if they exist and accept mail. This email marketing tool is best for businesses from online shops to SaaS and even big enterprises that are looking to protect their sender scores and increase their email marketing ROI.
“Stop bouncing, start connecting” is what it promises. Other checks that the Email Validator tool performs include DNS validation, including MX record lookup, syntax verification (IETF/RFC standard conformance), greylisting detection, catch-All testing, Disposable email address detection, Mailbox existence checking, misspelled domain detection to prevent typosquatting, SMTP connection and availability checking, and temporary unavailability detection.
Email Validator pricing starts at $5.90 as a one-time payment and there’s also a free trial. During the entire email validation process, the platform does not send emails to the recipient’s address.
15. Everest
Created by experts in deliverability and email optimization, Everest is a solution that gives users full control of the important stages of email marketing: pre-send, prep, and creation.
You can also take control of in-flight optimization as well as post-send monitoring. It provides actionable insights as to what is happening with our campaigns.
Everest allows users to test their emails to make sure that they are delivering the best possible experience and entice their recipients to engage. It provides an instant preview of the content across all major devices plus over 70 email applications to ensure your messages render and function properly once delivered.
The email renders are weighted based on the existing engagement data so users can focus more on the email clients that their recipients use the most. This email marketing tool will also identify issues with the content, including broken images, long load times, invalid links, and missing alt text.
That way, it’s easy to identify the issues before the recipients do. Everest can also check HTML and recommend areas for improvement so you’ll feel confident in your email content every time you hit send.
Make Inbox Your Only Destination Folder
Email marketing is one of the most effective marketing channels. Doing it well may not be easy, but it is very worth the effort.
Any of these email marketing tools or Folderly alternatives can set you on a strong path to fine-tune your campaign as another revenue-generating marketing channel.
So, pick the right email marketing software for you, and get ready to see your sales skyrocket!
Best of luck with your email campaigns.
Unlock the power of your email marketing. Contact us today and start generating more leads!