How Agexa Restored Inbox Placement and Achieved a 41% Open Rate with InboxAlly

Digital Marketing Agency · Multi-Brand Campaigns

Agexa, a well-known digital marketing agency, supports brands across multiple industries with targeted email campaigns. When one client’s deliverability collapsed—dropping open rates to just 5%—Jesse Navarro, Director of Monetization, turned to InboxAlly. In this case study, we explore how Jesse and the InboxAlly team rebuilt sender reputation and delivered breakthrough results.

Background

Jesse Navarro leads email strategy at Agexa, an agency trusted by brands aiming to reach large global audiences. When a brand under Jesse’s management saw open rates plummet despite a clean subscriber list of over 250,000 contacts, it was clear a reputation issue was blocking success. Deliverability and inbox placement were top priorities to restore engagement and ROI.

The Challenge

• Open rate dropped from 30% to 5% after emails were flagged or blocked
• Spam folder placement and reputation issues with mailbox providers
• Urgent need to restore deliverability without damaging sender domain further

“InboxAlly is a pioneering force in email marketing. Since implementing it, our open rates grew from 5% to 41%, and inboxing rose from 6% to 77%—in just weeks.” — Jesse Navarro, Director of Monetization, Agexa

The InboxAlly Solution

Jesse partnered with InboxAlly to develop a reputation recovery plan centered on behavior-based engagement and scaled warm-up sequences. Together, they gradually reintroduced sends and improved inbox trust using real seed interaction.

• Seed-based warm-up strategy coordinated through InboxAlly
• Gradual volume increases tied to engagement patterns
• Close collaboration and diagnostics to monitor deliverability risk

Strategy Highlights:

• Test batch of 100 emails saw open rate rise from 5% → 15% → 30% → 41%
• Inbox placement climbed from 6% to 77%
• Spam placements dropped to just 9%

The Results

“The results speak for themselves. InboxAlly helped us regain inbox visibility, rebuild sender trust, and restore campaign performance.” — Jesse Navarro

Long-Term Value and Partnership

Agexa now relies on InboxAlly for reputation management across clients. InboxAlly provides Jesse’s team with an edge—enabling pre-launch warm-up and continuous monitoring across multiple brands and domains.

Conclusion

Agexa’s experience shows that inbox placement is fixable—even after a sharp decline. With InboxAlly, the agency:

• Restored performance from a 5% open rate to over 40%
• Improved inbox placement across the board (6% → 77%)
• Delivered measurable results for high-volume campaigns

This case proves the importance of warm-up sequencing, inbox engagement, and the value of having a trusted deliverability partner.

Recommendations for Agencies

If you’re managing multiple brands or sender domains, consider these InboxAlly-powered tactics:

• Use gradual warm-up plans with seed interaction before every major campaign
• Monitor placement and reputation across MBPs with Postmaster Tools
• Design a recovery playbook in case inboxing or open rates drop suddenly
• Build InboxAlly into your campaign QA checklist