In the ever-evolving landscape of business development and lead generation, cold email outreach is essential for connecting with potential customers and fostering meaningful relationships.
However, with the abundance of cold email tools available today, finding the right cold email software to optimize your sales outreach efforts can take time and effort. Therefore, we curated a comprehensive list of the best cold outreach tools on the market for 2023.
In this article, we will explore a range of innovative and powerful tools designed to streamline your cold outreach campaigns, enhance productivity, and boost your overall conversion rates.
But before we dive in, let’s have a better understanding of cold emailing:
What Is Cold Emailing?
Cold emailing sends unsolicited emails to people or companies with whom the sender has no prior contact. You can use this type of outreach for sales and marketing campaigns.
In addition, cold emails often seek to start a conversation, build relationships, and pique interest in a specific opportunity, service, or product. Therefore, writing engaging, personalized emails that connect with the receiver and encourage participation and future business partnerships is essential for success.
11 Best Cold Email Marketing Software for 2023
Here are the 11 best cold email tools to launch your cold email campaigns:
InboxAlly is an invaluable asset for email marketers seeking to enhance their email delivery rates and build a positive reputation. This cold emailing tool prevents emails from being flagged as spam, leading to significantly improved open and click-through rates.
Additionally, it aids in gradually establishing trust for domains and IPs. Users typically witness a remarkable transformation within four to 14 days, experiencing a doubling or more of their open rates.
Notably, this versatile tool seamlessly integrates with any sending platform, providing a comprehensive solution for all email marketing needs.
- Improves the deliverability of email campaigns
- Maintains a positive sender reputation by implementing best practices and strategies
- Increases open and click-through rates
- Compatible with any sending platform; seamlessly integrates with various email-sending platforms
NeverBounce is another cold email software that assists companies in ensuring the caliber and deliverability of their email marketing campaigns through email verification and list cleaning.
This tool lets companies synchronize email data between systems. It also validates emails across lead generation pages, registration forms, or other point-of-entry web pages. It links to Zapier to make integrating with programs like Mailchimp, HubSpot, and others easier.
- Validates email addresses in real-time
- Removes invalid or undeliverable email addresses from their databases
- Verifies email addresses in bulk
- Integrates with popular email service providers, marketing platforms, and CRMs
Hunter.io is a cold email outreach tool businesses use to gather and validate legitimate email addresses.
With Hunter.io, you can quickly locate the emails of your target audience and confirm them. You can even identify hard-to-find contact information for your prospects. This key feature allows you to tailor your cold email campaigns and boost the effectiveness of your outreach efforts.
In addition, Hunter.io is a must-have tool for your upcoming cold email campaign if you work in the B2B sector.
You can use Gmail’s campaigns function to get an all-in-one solution if you don’t need any complex email automation tools.
- Email Finder users can search for email addresses associated with a particular domain or company
- Users can explore a domain’s email infrastructure using Hunter.io’s Domain Search feature
- Users can compose personalized cold email campaigns, schedule and send emails, track open and click-through rates, and analyze campaign performance
Mailshake is another excellent cold email outreach software. This platform is suitable for sales interaction that assists you in contacting prospects through various channels, including cold emails, cold calls, LinkedIn, and other social networking sites.
This cold email software offers users great templates for guest posting, PR pitching, link development, and content promotion.
Another great feature that Mailshake provides is detailed analytics and tracking for email campaigns. Therefore, users can monitor open, click-through, and reply rates. These metrics allow them to gauge the effectiveness of their email outreach efforts and make data-driven decisions to optimize their campaigns.
On the other hand, a built-in phone dialer allows you to incorporate cold calling into your email outreach campaigns. However, you can only access this on the more expensive Sales Engagement Plan.
Lastly, Mailshake links through SMTP to prominent CRMs like HubSpot and Salesforce and Gmail, Outlook, and other email providers.
- Facilitates team collaboration
- Enables users to create automated and personalized email campaigns
A lead generation and email automation platform, OverLoop (formerly Prospect.io) assists businesses and independent contractors in finding leads and cold emailing.
Users can build exclusion lists to stop communications from reaching recognized contacts’ email accounts and prospect lists for various campaigns. Like other cold email marketing software, OverLoop has custom email templates that let you tailor messages based on the characteristics of your target list.
With the help of Google Chrome extensions, you can use OverLoop with other programs and websites, including LinkedIn, Slack, MailChimp, and Zapier.
- Provides an email finder and verifier tool
- Includes email performance tracking
- Integrates with popular CRM platforms like Salesforce and HubSpot
Saleshandy assists with the high email deliverability of customized cold email sequences. This tool for cold email outreach sends each email individually to give the impression that you are delivering them by hand.
Furthermore, you can schedule your cold email sequences based on various time zones. This guarantees that your email receives more interaction and conversions.
With just one account, you can add infinite inboxes to Saleshandy. It will also be simpler to handle because all your inboxes will be accessible on a single unified dashboard.
- Integrates with popular CRM platforms
- Facilitates seamless data syncing and contact management
- Tracks and analyzes the engagement of their sales documents
- Offers email sequencing functionality
The work of your sales teams is more effectively done thanks to the all-in-one platform, Outreach. It is among the most practical applications for salespeople because it enables you to call other regions and nations and send cold emails.
Moreover, they offer an SMS integration option that enables phone contact with prospective clients. It also gives you some extra prospect information to send more tailored emails. Although Outreach gives you a lot of features, their price is the highest.
- Creates effective and timely multi-touch sequences
- Utilizes information from your CRM data and LinkedIn contacts
- Identifies high and low performers
SalesLoft is a cold email software for sales interaction that assists you in connecting with prospects. It also tracks your efforts to determine what is effective.
With the help of this tool, you’ll have a comprehensive picture of your sales activity and critical responsibilities in one location. It ensures every prospect always waits for an answer for an extended period.
As a result of SalesLoft’s integration with Sales Navigator and Salesforce, you can quickly analyze your CRM data and ensure that every email you send is appropriate and tailored.
- Enables users to create and manage personalized sales cadences
- Provides insights and analytics on email engagement
- Provides sales intelligence tools
- Offers a built-in dialer and phone integration
Klenty is a sales communication and engagement solution that integrates with CRM systems like HubSpot, Pipedrive, and Zoho. This means you can quickly import data from your CRM, such as your list of prospects.
The cold email software provides a built-in sales dialer, allowing users to make and log calls directly from the platform. This feature eliminates the need for external phone systems and centralized call activities, streamlining the sales calling process.
It also enables users to automate their sales cadences, a series of predetermined steps in the sales process.
Users can also create and manage personalized email campaigns and sequences. They can also design custom templates by scheduling emails and sending automated follow-ups, ensuring consistent and targeted communication with prospects.
To build automatic tasks and workflows, such as updating prospect lists and preventing emails from being sent to prospects, you may link the Klenty email marketing tools with Zapier.
Another choice is the Klenty-Slack integration, which lets you share prospecting activity. It also updates team members and sends notifications when a prospect clicks, opens or responds to an email.
- Offers a built-in sales dialer.
Woodpecker is the finest solution for B2B businesses that use customized automated emails to reach potential customers. This cold emailing software was specifically created for follow-ups and cold emails. Direct sending of cold emails is possible through your Exchange, Office 365, and Gmail account.
Some of the features offered by this cold email software are A/B testing. They also find campaigns to move potential customers to different channels. They use snippet-based conditions to customize and personalize the content easily.
In addition, Woodpecker has created a new pricing scheme that enables you to pay the base fee per slot while only paying for the additional services you use.
You can also turn its add-on features on or off whenever you like, so you only pay for what you use.
- Schedules and tracks cold email campaigns
- Automatically detects duplicate contacts
- Powerful dashboard for sales team activity
- Offers 140-day free trial option
With the help of Lemlist, users can establish deeper relationships with their prospects by sending them tailored emails, texts, videos, and landing sites. You can also personally interact with your target clients through personalized interactions, which helps you win their interest and confidence.
One of the most valuable components of this cold email software is Lemwarm. This feature lets you track whether your cold emails are in prospects’ inboxes, categories, or spam folders. You can also control how many emails you send to your leads with Lemwarm.
Lastly, it provides an automatic follow-up feature like other cold email marketing tools. The software can be programmed to take a given action based on specific triggers that you can set.
- Conducts A/B testing on their email campaigns
- Provides real-time email tracking and detailed analytics
- Adds dynamic images and personalized videos to their emails
Why use cold email outreach tools?
Cold email tools automate and streamline reaching out to potential leads, improving efficiency, personalization, and tracking for effective sales and marketing campaigns.
What is the best cold outreach method?
The best cold outreach method typically involves tailored and personalized cold emails that provide value to the recipient, focusing on building relationships and addressing specific pain points.
What is the success rate of cold outreach?
The success rate of cold outreach can vary widely depending on factors such as targeting quality, messaging, and follow-up strategies. Still, industry benchmarks suggest an average response rate of around 1 to 3%.
What is the best domain extension for cold email?
When it comes to cold emailing, the choice of the domain extension is relatively minor in the effectiveness of your outreach.
Therefore, focusing on crafting a compelling and personalized message, targeting the right audience, and following best practices for email deliverability and engagement is more critical.
However, reputable and commonly recognized domain extensions like .com or country-specific extensions can establish credibility.
Get The Best Cold Email Software Today!
Many powerful cold email outreach tools enhance sales and marketing efforts.
One unique tool is InboxAlly, a highly recommended solution for email marketers. With its focus on increasing deliverability and reputation, InboxAlly helps prevent emails from landing in spam folders. As a result, it leads to significantly higher open and click-through rates.
If you’re looking for the best email marketing solution for your small or large businesses, try InboxAlly now.
With its compatibility across various sending platforms, InboxAlly proves to be an indispensable tool for email marketers seeking to optimize their cold email outreach strategies in 2023. You can even go for a 10-day free trial, with no credit card needed.
Other related articles: