Your role as a fitness trainer is to motivate and educate your clients to achieve their best, healthiest, and strongest selves. And one beneficial way you can do this is through cold email marketing. So, we prepared different cold email templates for fitness trainers, gym owners, and health coaches like you.

These email templates will help you communicate with your clients or colleagues while saving you time, enhancing your professionalism, and improving your consistency.

Additionally, you can be as creative as you like, and feel free to alter these templates to tailor them to your client’s journey. We’ll also share the main reasons why cold email matters in your business.

A Guide to Cold Emailing for Fitness Trainers

Cold Email Templates for Fitness TrainersCourtesy: Canva/Getty Images

A cold email is a highly personalized email sent to individuals or businesses to grab their attention with your product or service.

Fitness trainers can also use cold emailing to turn their prospects into clients. Here are the main reasons why your email will matter:

Main Benefits of Using Cold Email Templates for Fitness Trainers

Firstly, it gives you the highest return on investment. Email marketing has an ROI of $38 for every $1 spent, compared to other marketing strategies like social media marketing, paid search, and affiliate marketing.

In addition, it is effective because it brings the content directly to your consumers.

Secondly, it helps you build your client list. Many potential clients follow fitness brands and personal trainers because they want valuable information and special offers.

So, when a prospect visits your website, they will likely subscribe to a newsletter or an email list. From there, you can quickly build your client list. It’s also a sign that you’re worth receiving information from or someone worth trusting in the fitness industry.

Thirdly, cold emailing is a great way to build trust and authority among potential clients. This is also beneficial if you’re a new personal trainer while proving your abilities and knowledge.

Now that you know the benefits of cold emailing, here are the best cold email templates you can use in your campaigns:

9 Cold Email Templates for Personal Trainers and Health Coaches

Cold Email Templates for Fitness TrainersCourtesy: Canva/PeopleImages

1. The Free Trial Offer

Getting potential personal training clients to sign up for your class is an undeniable challenge. You also can’t deny the fact that every potential client may have self-doubt. They might wonder if they can commit to the training or if they will have the energy and time to do it.

Well, you can also help them overcome that inner fitness challenge. One way to show them what they’re missing is by offering a free trial. This technique can yield an extremely high client conversion rate if executed correctly.

Here’s a script you can use to begin your first email:

Subject line: Achieve Your Fitness Goals with a FREE Trial at our Premier Fitness Club!

Hello [First Name],

I hope this email finds you in good health and high spirits. My name is [Your Name], and I am emailing you as a personal trainer at our premier fitness club, [Club Name]. I noticed your interest in leading a healthy and active lifestyle, and I wanted to extend an exciting opportunity just for you!

Choosing the right fitness club can be challenging. So, we offer a limited-time FREE trial exclusively for individuals like you who are passionate about achieving their fitness goals.

During your complimentary trial, you will have full access to all the amenities and services that make [Club Name] stand out from the rest:

  • State-of-the-art equipment
  • Expert Guidance
  • Dynamic group classes
  • Luxurious facilities

Our team of passionate professionals is here to support and guide you every step, whether your goals include losing weight, building strength and muscle, increasing flexibility, or improving your overall well-being. We are also dedicated to helping you achieve your fitness and health goals effectively and efficiently.

To claim your FREE trial, reply to this email or call us at [Club Phone Number]. Our friendly staff will be more than happy to schedule your visit and answer any questions.

Please note that availability is also limited, so reach out soon to secure your spot.

Yours in health and fitness,

[Your Name]

Certified Personal Trainer

[Club Name]

[Club Phone Number]

[Club Email Address]

2. Prospecting Email

Cold Email Templates for Fitness TrainersCourtesy: Canva/Syda Productions

You can use this cold email when you’re first trying to introduce your fitness training services to a prospect.

Subject: Achieve Your Fitness Goals with a Personal Trainer!

Hello [Name],

I hope this email finds you well. My name is [Your Name], and I am a certified personal trainer passionate about helping individuals like you reach their fitness goals.

Anyway, I am emailing you today to offer my personal training services. With busy schedules and numerous distractions, it can take time to prioritize and stay committed to your fitness journey. So, that’s where I come in to help!

Here’s what sets me apart:

  • Customized Training Program – Your fitness journey is unique. So, I will tailor my training program to suit your specific goals.
  • Goal-Oriented Approach – We will set realistic and achievable goals to keep you motivated and on track.
  • Accountability and Support – I’ll cheer you on and push you when needed. Additionally, I’ll provide the necessary accountability and support to ensure you stay committed to your fitness goals.
  • Nutritional Guidance – I’ll guide you to help you make healthy food choices to support your goals.

If you’re ready to embark on a healthier and fitter lifestyle, I would be thrilled to be your trainer. I also offer in-person and virtual training sessions, ensuring flexibility and convenience to suit your schedule.

Remember, your fitness goals are within reach, and I’m here to guide you every step of the way. I look forward to hearing from you soon.

Best regards,
[Your Name]
Certified Personal Trainer

3. Web Inquiry Follow-Up

This email template is a great way to check in with your prospects and provide assistance if they need it. You may encourage them to subscribe to your newsletter and join your client base.

Subject: Follow-up on Your Fitness Inquiry

Hello [Recipient’s Name],

Thank you for expressing interest in my services as a personal fitness trainer. I am also following up on your recent web inquiry regarding personal fitness training.

As an experienced and dedicated trainer, I strive to guide individuals like you toward achieving their health and fitness goals while promoting balance and overall well-being. Whether you want to lose weight, improve strength and endurance, or adopt a healthier lifestyle, I am confident I can assist you throughout your fitness journey.

Your safety is also my utmost priority. I am well-versed in proper exercise form and technique, ensuring you perform movements correctly to prevent injuries and maximize results.

Lastly, I propose scheduling an initial consultation to establish a mutual understanding and discuss your needs.

Please let me know your preferred way to connect and your availability for the consultation. I want to ensure that the session will be convenient for you.

Best regards,
[Your Name]
[Your Contact Information]

4. The Welcome Email

Another effective email makes the recipient feel welcome. Not only does it help you make an excellent first impression, but it also allows you to set expectations.

Check out this sample welcome email when someone creates an account on your website or has signed up for your training:

Subject: Welcome to Your Fitness Journey!

Dear [Recipient’s Name],

Welcome to [Name of Fitness Center or Personal Training Service]! We are thrilled to have you here.

Congratulations on taking this exciting step towards prioritizing your fitness and well-being. As your dedicated fitness trainer, I am thrilled to be able to guide you on your journey to a healthier and stronger lifestyle.

Here at [Name of Fitness Center or Personal Training Service], our primary goal is to help our clients achieve their fitness and health goals effectively and sustainably. Remember, progress is made one step at a time, and I am confident we will achieve remarkable results together.

Whether you want to lose weight, build muscle, improve flexibility, or enhance overall performance, rest assured that you have made the right choice. We are also here to support, encourage, and motivate you every step of the way.

Once again, welcome to [Name of Fitness Center or Personal Training Service]. We hope you feel right at home.

Yours in health,

[Your Name]
Certified Fitness Trainer
[Contact Information]

5. Acknowledging the Client Who Signed Up for a Personal Training Session

Courtesy: Pexels/Victor Freitas

Subject: Welcome to Your Personal Training Session

Hi [Client’s Name],

I hope this email finds you well. I’ve received your registration for a personal training session. Also, I am excited to work with you and help you achieve your fitness goals.

To get started, please let me know your preferred schedule for the training sessions so I can book a suitable time slot for you.

I am looking forward to meeting you and starting our fitness journey together!

Best regards,

[Your Name]

Want to learn how to avoid email deliverability problems with your campaigns? We’ve got another guide just for that. Check out our post about 11 Email Deliverability Best Practices.

6. For A Client Who Misses a Session

A no-show scenario may be frustrating. However, there’s a way to deal with the situation professionally. And that is by sending them a follow-up email or what others call a no-show email.

Use this template if your client misses a session or only attends a session with prior notice. This message will also be a gentle reminder and keep your prospect engaged. Remember, your goal is to stay polite and respectful.

Subject: Missed Session – Let’s Catch Up!

Hi [Client’s Name],

I noticed that you missed our scheduled training session today. We hope you’re doing well.

Also, I wanted to check in with you and see if there was a particular reason for the absence. If anything is happening or you need to reschedule, please let me know as soon as possible.

Remember, consistency is vital, and I’m here to support you every step of the way. I look forward to hearing from you soon.

Take care,
[Your Name]

7. Client Progress Email

This template is one of the best personal trainer email templates because you recognize your client’s progress and ensure they do the same with their hard work. It can also make them feel that they’re such a valued member and they’re appreciated.

Subject: Impressive Progress, Keep Up the Great Work!

Hello [ Client’s Name],

I hope this email finds you embracing wellness and strength. Additionally, I wanted to acknowledge your incredible progress during our training sessions. Your dedication, hard work, and commitment have indeed paid off.

Since we began working together, I’ve witnessed your strength and endurance improve significantly. You’ve also been pushing your limits, surpassing milestones, and consistently surprising me with your determination.

I am genuinely proud of your progress and believe you should be, too!

Remember, fitness is an ongoing journey, and progress is made by consistently challenging yourself. We’ve also built a solid foundation together, and I’m excited to see how much further we can go. Let’s continue pushing boundaries, setting new goals, and maintaining a healthy and active lifestyle.

Once again, congratulations on the phenomenal progress you’ve made. Keep up the excellent work, and I’ll see you at our next session to continue working towards your fitness goals!

Best regards.

[Your Name],

Fitness Trainer

8. Workout Reminder Email

People are busy, and it’s easy to overlook appointments. Therefore, use this email to remind your client of their forthcoming meeting.

Sending this also allows your client to cancel or reschedule their appointment if they can’t make it. As a result, it will enable you to move other clients to your waiting list.

Subject: Let’s get moving, [Client’s Name]! Your workout reminder is here!

Hey [Client’s Name],

I hope this email finds you ready to conquer another extraordinary workout session. This email reminds you of our upcoming training session scheduled for [time and date] at [location].

You’ve been putting in incredible effort and making significant progress toward your fitness goals. I also look forward to seeing you continue to push yourself during our session. Remember, consistency is key!

To make the most out of our workout, here are a few things to remember:

1. Stay Hydrated. Keep a water bottle handy before, during, and after our session. Staying hydrated also maximizes performance and prevents fatigue.

2. Wear Comfortable Gear. Wear your favorite workout attire and shoes that provide ample support. Ensuring your comfort will also enable you to give your best without distractions.

3. Be Prepared Mentally. Arrive with a positive mindset, ready to challenge your limits and push through any barriers. You’re stronger than you know!

4. Bring a Light Snack: Enjoy a good pre-workout snack rich in carbohydrates and protein, such as a banana or a small yogurt. Adequately fueling your body will also give you the energy to power through our intense session.

Remember, I’m here to support you every step of the way. Keep up the great work, [Client’s Name]! I’m excited to see your progress and help you achieve your fitness goals. See you bright and early tomorrow!

Best regards,
[Your Name]
[Your Contact Information]

9. Feedback Request

Allowing clients to give feedback will make them feel valued, encouraging them to continue after the first personal training session. This template also offers you the opportunity to scale your fitness business.

Subject: Seeking Your Valuable Feedback

Dear [Client’s Name],


I am writing to express my gratitude for choosing me as your fitness trainer and for your continued commitment and dedication toward your wellness journey. It has been an absolute pleasure working with you.

Additionally, I would appreciate your feedback to ensure I provide the best possible experience and tailor the personal training sessions according to your needs. Your input is essential and will assist me in enhancing our training sessions for your maximum benefit.

If you could spare a few moments, I kindly request you to share your thoughts on the following questions:

1. How satisfied are you with the overall quality of the training sessions?

2. Have you seen improvement in your fitness levels since starting the program?

3. Are there any specific areas in our sessions that could be improved?

4. Is there anything you particularly enjoy about our training sessions?

5. Do you have any suggestions or recommendations that would help me serve you better?

Please provide any additional comments or suggestions. Your feedback will also help me refine our sessions and ensure your fitness journey remains as fulfilling and effective as possible.

Thank you once again. I am looking forward to hearing from you soon!

Warm regards,
[Your Name]
[Your Contact Information]

Send Emails with Confidence

These cold email templates for fitness trainers are synonymous with success for a training center because they are all packed with productive features to help improve your business.

So, feel free to use some of these in your marketing campaigns to write more confident-sounding emails and generate loyal clients.

We wish you all the best in your personal training business!

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